Norton Shores, Michigan Population 2024

24,988

Norton Shores is a city located in Muskegon County and Ottawa County Michigan. Norton Shores has a 2024 population of 24,988. Norton Shores is currently declining at a rate of -0.03% annually and its population has decreased by -0.12% since the most recent census, which recorded a population of 25,018 in 2020.

The average household income in Norton Shores is $90,700 with a poverty rate of 6.99%. The median rental costs in recent years comes to - per month, and the median house value is -. The median age in Norton Shores is 40.2 years, 39.3 years for males, and 41.3 years for females.

Norton Shores Demographics

According to the most recent ACS, the racial composition of Norton Shores was:

  • White: 89.94%
  • Two or more races: 4.34%
  • Black or African American: 3.59%
  • Native American: 0.92%
  • Asian: 0.89%
  • Other race: 0.31%
  • Native Hawaiian or Pacific Islander: 0%
Land Area (mi²)
23.2 sq mi
Density (mi²)
1,075.10/sq mi
Growth Since 2020
-0.12% (-30)
The current population of Norton Shores, Michigan is 24,988 based on our projections of the latest US Census estimates.The last official US Census in 2020 recorded the population at 25,018.

Norton Shores, Michigan Population 2024

Population by Race

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Race
Population
Percentage (of total)
White22,47189.94%
Two or more races1,0854.34%
Black or African American8973.59%
Native American2310.92%
Asian2220.89%
Other race780.31%
Native Hawaiian or Pacific Islander00%

White

Two or more races

Black or African American

Native American

Asian

Other race

Native Hawaiian or Pacific Islander

Norton Shores Population by Race

Norton Shores Population Pyramid 2024

Norton Shores Median Age

40.2

Total

39.3

Male

41.3

Female

Norton Shores Adults

There are 19,236 adults, (5,554 of whom are seniors) in Norton Shores.

Norton Shores Age Dependency

82.6

Age Dependency Ratio

40.6

Old Age Dependency Ratio

42

Child Dependency Ratio

Norton Shores Sex Ratio

Female12,60950.47%
Male12,37549.53%

Norton Shores Population by Age

Norton Shores Renter vs Owner Occupied by Household Type

Household Type
Count
Average Size
Owner
Renter
All9,5752.5984.915.1
Married5,5113.0993.36.7
Non Family2,5621.2579.420.6
Female1,0432.9968.431.6
Male4593.1852.947.1

3.01

Average Family Size

2.59

Average Household Size

84.9%

Rate of Home Ownership

Married

Male

Female

NonFamily

owner

renter

Norton Shores Households and Families

Male

Female

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Education Attained
Count
Percentage
Less Than 9th Grade2241.27%
9th to 12th Grade6593.74%
High School Graduate4,32624.58%
Some College4,08123.19%
Associates Degree2,67415.2%
Bachelors Degree3,92922.33%
Graduate Degree1,7049.68%

Less Than 9th Grade

9th to 12th Grade

High School Graduate

Some College

Associates Degree

Bachelors Degree

Graduate Degree

Norton Shores Educational Attainment by Sex (over 25)

Norton Shores Educational Attainment by Race

High School Graduation Rate

Bachelors Rate

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Race
Total
High School
Bachelors
White15,92615,1625,240
Black605574137
Hispanic536503116
2+ Races314296124
Native American20518212
Asian15414053
Other Race624921

The highest rate of high school graduation is among white people with a rate of 95.2%.

The highest rate of bachelors degrees is among 2+ races people with a rate of 39.49%.

Norton Shores Educational Attainment by Race

All

Male

Female

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Name
Average
Male
Female
Overall$42,055$46,290$38,194
Less Than 9th Grade$31,304$40,304$30,078
High School Graduate$29,947$32,083$25,230
Some College$37,234$48,550$32,948
Bachelors Degree$61,174$74,324$57,925
Graduate Degree$82,161$119,583$76,970

$42,055

Average Earnings

$46,290

Average Male

$38,194

Average Female

Norton Shores Earnings by Educational Attainment

Norton Shores Language by Age

Only English

Spanish

Other Indo-European Languages

Asian and Pacific Island Languages

Other Languages

Norton Shores Language

97.43% of Norton Shores residents speak only English, while 2.57% speak other languages. The non-English language spoken by the largest group is Other Indo-European, which is spoken by 1.6% of the population.

Norton Shores Language

Norton Shores Poverty by Race

rate

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Name
Total
In Poverty
Poverty Rate
White21,6611,1675.39%
Hispanic1,08433030.44%
Black88712914.54%
Multiple1,065656.1%
Native2315624.24%
Other783342.31%
Asian222229.91%

6.99%

Overall Poverty Rate

7.34%

Male Poverty Rate

6.65%

Female Poverty Rate

Poverty in Norton Shores

The race most likely to be in poverty in Norton Shores is Other, with 42.31% below the poverty level.

The race least likely to be in poverty in Norton Shores is White, with 5.39% below the poverty level.

The poverty rate among those that worked full-time for the past 12 months was 2.19%. Among those working part-time, it was 7.37%, and for those that did not work, the poverty rate was 9.87%.

Norton Shores Poverty

rate

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Rate
Poverty
Less Than 9th Grade21.09%
High School8.53%
Some College4.66%
Bachelors or Greater4.28%

Norton Shores Poverty Rate by Education

rate

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Rate
Poverty
Female Unemployed29.06%
Male Unemployed13.11%
Female Employed3.98%
Male Employed3.31%

Norton Shores Poverty Rate by Employment Status and Sex

Norton Shores Income by Household Type

Households

Families

MarriedFamilies

NonFamilies

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Name
Median
Mean
Households$72,699$90,700
Families$85,359$99,985
Married Families$97,184$-999,999,999
Non Families$46,168$60,252

mean

median

Income by Household Type

Norton Shores Marital Status

Married

Widowed

Divorced

Separated

NeverMarried

Marriage Rates

57.5%

Overall Marriage Rate

57.6%

Male Marriage Rate

57.5%

Female Marriage Rate

Norton Shores Married by Age and Sex

male

female

Norton Shores Marriage

The age group where males are most likely to be married is Over 65, while the female age group most likely to be married is 45-54.

Norton Shores Marital Status by Race

Married

Widowed

Divorced

Separated

NeverMarried

Norton Shores Marital Status

Second Gulf War

First Gulf War

Vietnam

Korea

World War II

1,287

Number of Veterans

1,217

Male Veterans

70

Female Veterans

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War
Veterans
Vietnam540
First Gulf War255
Second Gulf War186
Korea178
World War II20

Norton Shores Veterans by War

count

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Age Group
Veterans
65 to 74417
75+391
55 to 64239
35 to 54170
18 to 3470

Norton Shores Veterans by Age

count

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Name
Veterans
% of Total
White1,1536.52%
2+ Races6215.27%
Black456.59%
Native American2713.17%
Hispanic81.31%

Norton Shores Veterans by Race

Norton Shores Veterans by Education

Less Than 9th Grade

High School Graduate

Some College

Bachelors or Greater

1.56%

Veteran Poverty Rate

26.83%

Veteran Disability Rate

Norton Shores Veterans by Education

LaborForceParticipation

61%

Labor Force Participation

57.8%

Employment Rate

5.2%

Unemployment Rate

Norton Shores Employment by Age

LaborForceParticipation

Norton Shores Employment by Race

LaborForceParticipation

Norton Shores Employment by Education

Origin of Non-Citizens

Europe

Asia

Africa

Oceania

Latin America

North America

Non citizens include legal permanent residents (green card holders), international students, temporary workers, humanitarian migrants, and illegal immigrants.

Origin of Naturalized Citizens

Europe

Asia

Africa

Oceania

Latin America

North America

86.49%

Born in Norton Shores

98.25%

Native Born

1.75%

Foreign Born

0.25%

Non Citizen

1.5%

Naturalized

Place of Birth

98.25% of Norton Shores residents were born in the United States, with 86.49% having been born in Michigan. 0.25% of residents are not US citizens. Of those not born in the United States, the largest percentage are from Europe.

Norton Shores Place of Birth

Note: data after 2022 is projected based on recent change

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Year
Population
Growth
Growth Rate
202924,950-8-0.03%
202824,958-7-0.03%
202724,965-8-0.03%
202624,973-7-0.03%
202524,980-8-0.03%
202424,988-7-0.03%
202324,995-8-0.03%
202225,003-71-0.28%
202125,074560.22%
202025,0183551.44%
201924,663540.22%
201824,609910.37%
201724,5181460.6%
201624,3721710.71%
201524,201940.39%
201424,107630.26%
201324,0441560.65%
201223,888290.12%
201123,859-120-0.5%
201023,9791,4526.45%
200022,5277723.55%
199021,755-270-1.23%
198022,025-246-1.1%
197022,27100%

Norton Shores Population by Year