Appleton, Wisconsin Population 2023

73,970

Appleton is a city located in Calumet County, Outagamie County, and Winnebago County Wisconsin. Appleton has a 2023 population of 73,970. It is also the county seat of Outagamie County.Appleton is currently declining at a rate of -0.59% annually and its population has decreased by -1.77% since the most recent census, which recorded a population of 75,300 in 2020.

The average household income in Appleton is $101,446 with a poverty rate of 9.57%. The median rental costs in recent years comes to - per month, and the median house value is -. The median age in Appleton is 36.5 years, 36 years for males, and 37.3 years for females.

Appleton Demographics

According to the most recent ACS, the racial composition of Appleton was:

  • White: 82.57%
  • Asian: 7.23%
  • Two or more races: 4.86%
  • Black or African American: 3.16%
  • Other race: 1.68%
  • Native American: 0.47%
  • Native Hawaiian or Pacific Islander: 0.03%
Land Area (mi²)
24.7 sq mi
Density (mi²)
2,990.70/sq mi
Growth Rate
-0.59% (-441)
Growth Since 2020
-1.77% (-1,330)
The current population of Appleton, Wisconsin is 73,970 based on our projections of the latest US Census estimates.The last official US Census in 2020 recorded the population at 75,300.

Appleton, Wisconsin Population 2023

Population by Race

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White

Asian

Two or more races

Black or African American

Other race

Native American

Native Hawaiian or Pacific Islander

Appleton Population by Race

Appleton Population Pyramid 2023

Appleton Median Age

36.5

Total

36

Male

37.3

Female

Appleton Adults

There are 56,777 adults, (10,581 of whom are seniors) in Appleton.

Appleton Age Dependency

61.8

Age Dependency Ratio

22.9

Old Age Dependency Ratio

38.9

Child Dependency Ratio

Appleton Sex Ratio

Female37,73950.49%
Male37,01349.51%

Appleton Population by Age

Appleton Renter vs Owner Occupied by Household Type

3.03

Average Family Size

2.41

Average Household Size

66.9%

Rate of Home Ownership

Married

Male

Female

NonFamily

owner

renter

Appleton Households and Families

Male

Female

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Less Than 9th Grade

9th to 12th Grade

High School Graduate

Some College

Associates Degree

Bachelors Degree

Graduate Degree

Appleton Educational Attainment by Sex (over 25)

Appleton Educational Attainment by Race

High School Graduation Rate

Bachelors Rate

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The highest rate of high school graduation is among white people with a rate of 82.17%.

The highest rate of bachelors degrees is among white people with a rate of 32.34%.

Appleton Educational Attainment by Race

All

Male

Female

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$44,240

Average Earnings

$50,466

Average Male

$38,142

Average Female

Appleton Earnings by Educational Attainment

Appleton Language by Age

Only English

Spanish

Other Indo-European Languages

Asian and Pacific Island Languages

Other Languages

Appleton Language

88.63% of Appleton residents speak only English, while 11.37% speak other languages. The non-English language spoken by the largest group is Asian and Pacific Island languages, which is spoken by 5.79% of the population.

Appleton Language

Appleton Poverty by Race

rate

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9.57%

Overall Poverty Rate

9.03%

Male Poverty Rate

10.11%

Female Poverty Rate

Poverty in Appleton

The race most likely to be in poverty in Appleton is Islander, with 71.43% below the poverty level.

The race least likely to be in poverty in Appleton is Asian, with 8.25% below the poverty level.

The poverty rate among those that worked full-time for the past 12 months was 1.63%. Among those working part-time, it was 13.23%, and for those that did not work, the poverty rate was 15.82%.

Appleton Poverty

rate

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Appleton Poverty Rate by Education

rate

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Appleton Poverty Rate by Employment Status and Sex

Appleton Income by Household Type

Households

Families

MarriedFamilies

NonFamilies

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mean

median

Income by Household Type

Appleton Marital Status

Married

Widowed

Divorced

Separated

NeverMarried

Marriage Rates

48.7%

Overall Marriage Rate

50.0%

Male Marriage Rate

47.5%

Female Marriage Rate

Appleton Married by Age and Sex

male

female

Appleton Marriage

The age group where males are most likely to be married is Over 65, while the female age group most likely to be married is 45-54.

Appleton Marital Status by Race

Married

Widowed

Divorced

Separated

NeverMarried

Appleton Marital Status

Second Gulf War

First Gulf War

Vietnam

Korea

World War II

3,612

Number of Veterans

3,298

Male Veterans

314

Female Veterans

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Appleton Veterans by War

count

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Appleton Veterans by Age

count

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Appleton Veterans by Race

Appleton Veterans by Education

Less Than 9th Grade

High School Graduate

Some College

Bachelors or Greater

3.84%

Veteran Poverty Rate

25.62%

Veteran Disability Rate

Appleton Veterans by Education

LaborForceParticipation

70.5%

Labor Force Participation

67.7%

Employment Rate

3.9%

Unemployment Rate

Appleton Employment by Age

LaborForceParticipation

Appleton Employment by Race

LaborForceParticipation

Appleton Employment by Education

Origin of Non-Citizens

Europe

Asia

Africa

Oceania

Latin America

North America

Non citizens include legal permanent residents (green card holders), international students, temporary workers, humanitarian migrants, and illegal immigrants.

Origin of Naturalized Citizens

Europe

Asia

Africa

Oceania

Latin America

North America

73.37%

Born in Appleton

96.61%

Native Born

6.78%

Foreign Born

2.6%

Non Citizen

4.18%

Naturalized

Place of Birth

96.61% of Appleton residents were born in the United States, with 73.37% having been born in Wisconsin. 2.6% of residents are not US citizens. Of those not born in the United States, the largest percentage are from Asia.

Appleton Place of Birth

Note: data after 2021 is projected based on recent change

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Appleton Population by Year