Appleton Flag

Appleton

County Seat:
Yes
Area (mi²):
25.329
State:
Wisconsin

Appleton is a city located in Outagamie County, Wisconsin. Appleton has a 2025 population of 74,061. It is also the county seat of Outagamie County. Appleton is currently declining at a rate of -0.44% annually and its population has decreased by -2.17% since the most recent census, which recorded a population of 75,705 in 2020.

The average household income in Appleton is $115,249 with a poverty rate of 8.48%. The median age in Appleton is 36.9 years: 36 years for males, and 38.2 years for females.

74.1K
Total Population
2,924
Density (mi²)
-329 -0.44%
Growth

Appleton Population

Appleton Population

Data after 2023 is projected based on recent change

Demographics

The racial composition of Appleton includes 80.96% White, 6.73% Asian, and smaller percentages for Black or African American, other race, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White (81.0%)

Two or more races (7.0%)

Asian (6.7%)

Black or African American (2.9%)

Other race (1.9%)

Native American (0.4%)

Native Hawaiian or Pacific Islander (0.1%)

Race
Population
Percentage (of total)
White60,61780.96%
Two or more races5,2136.96%
Asian5,0416.73%
Black or African American2,1762.91%
Other race1,4291.91%
Native American3160.42%
Native Hawaiian or Pacific Islander810.11%

Appleton Marital Status

OverallMalesFemales0%10%20%30%40%50%60%70%80%90%100%

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Appleton's average per capita income is $50,596. Household income levels show a median of $77,450. The poverty rate stands at 8.48%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.
Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.
Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.
Name
Median
Mean
Married Families$110,251$138,879
Families$98,997$123,633
Households$77,450$115,249
Non Families$51,813$98,911

$50,596

Average Income

$77,450

Median Household Income

8.48%

Poverty Rate

Nearby Cities

Sources

  1. US Census State Population Estimates - Most recent state estimates from the Census Bureau's Population Estimates Program
  2. US Census County Population Estimates - Most recent county estimates from the Census Bureau's Population Estimates Program
  3. American Community Survey (2009 - 2013)
  4. Census QuickFacts
  5. Historical Populations of States and Counties (1790 - 1990)