Amazon Revenue by Country 2024

Amazon revenue by country has increased by as much as 37.6 percent in the world since the Covid-19 pandemic. The worldwide Amazon revenue in 2019 was $280 billion while in 2020 it was $386 billion. Every region in the world experienced growth in the double digits during and after the global pandemic.

Historically, top-selling categories on Amazon have been tech, but during the pandemic, grocery and daily essentials topped the list of sales worldwide. To date, the United States, where Amazon was founded, continues to hold the lead in Amazon revenue by country.

The United States and Amazon

Amazon has the most revenue from the United States, with the United States reportedly holding approximately 45 percent of the market share. By 2020, the United States held 68.3 percent of the international revenue share with revenue at $263.52 billion, an increase of 36.1 percent from the $193.63 billion in sales of 2019. In the United States, Amazon’s lead competitors are Costco, Best Buy, and Walmart. Technology continues to dominate the sales in Amazon in the United States, and across the world.

Amazon in Japan

Japan is a world leader for Amazon's revenue by country with 5.3 percent of revenue in 2020 and sales of $20.46 billion. Amazon does experience some competition from the Japanese e-commerce site known as Rakuten. Amazon likes the growth potential in Japan and is investing in more distribution centers and its current warehouses today.

The United Kingdom and Amazon

The United Kingdom is a known leader in the world for Amazon's revenue. Amazon worldwide has 30 percent of the eommerce market, and in the United Kingdom, growth occurs at approximately 51.2 percent annually. The contribution to total international revenue for Amazon from Great Britain is 6.9 percent. In Great Britain, Amazon’s lead competitors are eBay, Etsy, and Tesco.

Germany and Amazon

When looking at Amazon revenue by country, Germany’s revenue was $22.23 billion in 2019 and increased to $29.56 billion by 2020. Germany is seeing an approximate 25 percent increase in revenue year over year since the Covid-19 pandemic. In 2020, Germany contributed to 7.7 percent of Amazon’s total revenue.

Amazon Revenue by Country

When looking at the rest of the world, Amazon has large markets. The largest markets for Amazon after those listed here include Turkey, Australia, Mexico, India, and Brazil. In the world, after eBay, Amazon’s largest e-commerce competition comes from companies such as Flipkart. Today, tech leads in categories for Amazon revenue, and that is consistent across almost every country.