Amazon Sales by Country 2026

The United States Dominates Amazon Sales

The United States remains Amazon’s largest market by a massive margin. In 2024, Amazon generated approximately $438 billion in U.S. net sales, up from $395.64 billion in 2023 and $356.11 billion in 2022. Among the countries listed in the dataset, the United States alone accounted for more than 80% of total Amazon sales in 2024.

Amazon’s dominance in the U.S. reflects both the scale of American consumer spending and the company’s deep integration into everyday life. Fast shipping, Prime memberships, cloud infrastructure, grocery delivery, streaming services, and third-party marketplace sales have helped Amazon evolve far beyond its origins as an online bookstore. Even as competition from Walmart, Costco, and Target has intensified, the United States continues to serve as Amazon’s most profitable and strategically important market.

Germany and the United Kingdom Lead Europe

Germany and the United Kingdom remain Amazon’s two strongest European markets. In 2024, Amazon generated approximately $40.9 billion in net sales in Germany and $37.9 billion in the United Kingdom. Both countries also showed steady growth compared to 2023 and 2022, reflecting Amazon’s continued expansion across major European consumer markets.

Germany slightly outpaced the UK in total sales, helped by its large population, strong logistics infrastructure, and highly developed manufacturing economy. Meanwhile, the United Kingdom remains one of Europe’s most active e-commerce markets, with Amazon deeply embedded in online shopping habits across categories like electronics, household goods, and fashion. Together, Germany and the UK accounted for nearly $79 billion in Amazon sales in 2024, making Europe Amazon’s most important region outside the United States.

Japan Remains Amazon’s Largest Asian Market

Japan continues to rank among Amazon’s most important international markets. In 2024, Amazon generated approximately $27.4 billion in net sales in Japan, up from $26 billion in 2023 and $24.4 billion in 2022. Although Japan’s growth has been steadier than some emerging e-commerce markets, it remains Amazon’s largest market in Asia among the countries listed in the dataset.

Japan’s strong performance reflects the country’s advanced digital infrastructure, high consumer purchasing power, and widespread comfort with online shopping. Amazon also continues to invest heavily in Japanese logistics and fulfillment operations to support fast delivery expectations in densely populated urban areas. At the same time, the company faces strong domestic competition from platforms such as Rakuten and Yahoo! Shopping, making Japan one of Amazon’s most competitive major markets worldwide.

Amazon’s Global Sales Continue Expanding

Amazon’s global sales have continued growing even as the company has matured into one of the world’s largest corporations. Across the countries listed in the dataset, total Amazon net sales rose from approximately $444.18 billion in 2022 to $492.79 billion in 2023 and reached $544.2 billion in 2024. This reflects more than $100 billion in additional sales over just two years.

Much of Amazon’s continued growth comes from the increasing normalization of online shopping around the world. Consumers now rely on e-commerce not only for electronics and books, but also for groceries, household products, streaming entertainment, cloud services, and everyday essentials. While Amazon already dominates many developed markets, the company continues investing in logistics networks, delivery speed, and international expansion to strengthen its position in global retail.