Willmar

County:: Kandiyohi County
County Seat:: Yes
Area (mi²):: 14.23
State:: Minnesota

Willmar is a city located in Kandiyohi County, Minnesota. Willmar has a 2025 population of 21,537. It is also the county seat of Kandiyohi County. Willmar is currently growing at a rate of 0.47% annually and its population has increased by 2.4% since the most recent census, which recorded a population of 21,032 in 2020.

The average household income in Willmar is $78,270 with a poverty rate of 15.15%. The median age in Willmar is 35.6 years: 34.5 years for males, and 36.4 years for females.

Demographics

The racial composition of Willmar includes 68.35% White, 11.2% other race, 10.5% Black or African American, and smaller percentages for Asian, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Other race

Black or African American

Two or more races

Asian

Native American

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	14,447	68.35%
Other race	2,367	11.2%
Black or African American	2,219	10.5%
Two or more races	1,386	6.56%
Asian	504	2.38%
Native American	213	1.01%
Native Hawaiian or Pacific Islander	0	0%

Willmar Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Willmar's average per capita income is $37,441. Household income levels show a median of $63,368. The poverty rate stands at 15.15%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$93,694	-
Families	$78,085	$93,737
Households	$63,368	$78,270
Non Families	$38,176	$48,716

$37,441

Average Income

$63,368

Median Household Income

15.15%

Poverty Rate