Branson

County:: Taney County
County Seat:: No
Area (mi²):: 21.341
State:: Missouri

Branson is a city located in Taney County, Missouri. Branson has a 2025 population of 13,063. Branson is currently growing at a rate of 0.64% annually and its population has increased by 3.29% since the most recent census, which recorded a population of 12,647 in 2020.

The average household income in Branson is $79,531 with a poverty rate of 18.97%. The median age in Branson is 38.2 years: 34.7 years for males, and 40.9 years for females.

Demographics

The racial composition of Branson includes 81.4% White, 4.62% Black or African American, 3.28% Asian, and smaller percentages for other race, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Two or more races

Black or African American

Asian

Other race

Native American

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	10,387	81.4%
Two or more races	1,084	8.5%
Black or African American	589	4.62%
Asian	419	3.28%
Other race	265	2.08%
Native American	16	0.13%
Native Hawaiian or Pacific Islander	0	0%

Branson Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Branson's average per capita income is $32,290. Household income levels show a median of $54,961. The poverty rate stands at 18.97%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$76,735	-
Families	$71,322	$107,902
Households	$54,961	$79,531
Non Families	$38,801	$47,251

$32,290

Average Income

$54,961

Median Household Income

18.97%

Poverty Rate