New London

County:: Rusk County
County Seat:: No
Area (mi²):: 8.607
State:: Texas

New London is a city located in Rusk County, Texas. New London has a 2025 population of 996. New London is currently growing at a rate of 0.81% annually and its population has increased by 4.18% since the most recent census, which recorded a population of 956 in 2020.

The average household income in New London is $67,419 with a poverty rate of 10.31%. The median age in New London is 51.5 years: 49.4 years for males, and 55.6 years for females.

Demographics

The racial composition of New London includes 82.72% White, 3.01% Black or African American, and smaller percentages for Native American, other race, Asian, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Two or more races

Black or African American

Native American

Other race

Asian

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	991	82.72%
Two or more races	141	11.77%
Black or African American	36	3.01%
Native American	25	2.09%
Other race	3	0.25%
Asian	2	0.17%
Native Hawaiian or Pacific Islander	0	0%

New London Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

New London's average per capita income is $44,792. Household income levels show a median of $50,909. The poverty rate stands at 10.31%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$58,036	-
Families	$54,297	$72,660
Households	$50,909	$67,419
Non Families	$19,141	$34,663

$44,792

Average Income

$50,909

Median Household Income

10.31%

Poverty Rate