Wichita Falls is a city located in Wichita County, Texas. Wichita Falls has a 2026 population of 102,372. It is also the county seat of Wichita County. Wichita Falls is currently declining at a rate of -0.25% annually and its population has decreased by -0.11% since the most recent census, which recorded a population of 102,482 in 2020.