Ashland

County:: Ashland County
County Seat:: Yes
Area (mi²):: 13.363
State:: Wisconsin

Ashland is a city located in Ashland County, Wisconsin. Ashland has a 2025 population of 7,861. It is also the county seat of Ashland County. Ashland is currently declining at a rate of -0.1% annually and its population has decreased by -0.53% since the most recent census, which recorded a population of 7,903 in 2020.

The average household income in Ashland is $64,629 with a poverty rate of 24.06%. The median age in Ashland is 40.2 years: 38.5 years for males, and 41.8 years for females.

Demographics

The racial composition of Ashland includes 86.21% White, 5.81% Native American, and smaller percentages for Asian, Black or African American, other race, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Two or more races

Native American

Asian

Black or African American

Other race

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	6,797	86.21%
Two or more races	467	5.92%
Native American	458	5.81%
Asian	75	0.95%
Black or African American	73	0.93%
Other race	13	0.16%
Native Hawaiian or Pacific Islander	1	0.01%

Ashland Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Ashland's average per capita income is $42,432. Household income levels show a median of $49,258. The poverty rate stands at 24.06%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$104,348	-
Families	$84,872	$94,085
Households	$49,258	$64,629
Non Families	$25,074	$34,795

$42,432

Average Income

$49,258

Median Household Income

24.06%

Poverty Rate