Durand is a city located in Pepin County, Wisconsin. Durand has a 2026 population of 1,884. It is also the county seat of Pepin County. Durand is currently growing at a rate of 0.32% annually and its population has increased by 1.78% since the most recent census, which recorded a population of 1,851 in 2020.
The median household income in Durand is $58,820 with a poverty rate of 13.47%. The median age in Durand is 43 years: 41.6 years for males, and 45.1 years for females. For every 100 females there are 87.7 males.
Data after 2023 is projected based on recent change
Overall: 43 years
Female: 45.1 years
Male: 41.6 years
There are 1,336 adults, (458 of whom are seniors) in Durand.
Female: 922 (53.3%)
Male: 809 (46.7%)
The racial composition of Durand includes 93.82% White, and smaller percentages for Two or more races, Asian, other race, Black or African American, Native American and multiracial populations.
| Race | Population ↓ | Percentage (of total) |
|---|---|---|
| White | 1,624 | 93.82% |
| Two or more races | 36 | 2.08% |
| Asian | 34 | 1.96% |
| Other race | 32 | 1.85% |
| Black or African American | 4 | 0.23% |
| Native American | 1 | 0.06% |
Durand 's average per capita income is $44,878. Household income levels show a median of $58,820. The poverty rate stands at 13.47%.
| Name | Median ↓ | Mean |
|---|---|---|
| Married Families | $82,411 | - |
| Families | $73,370 | $85,276 |
| Households | $58,820 | $74,000 |
| Non Families | $43,500 | $51,921 |
Average Income
Median Household Income
Poverty Rate