Durand is a city located in Pepin County, Wisconsin. Durand has a 2025 population of 1,836. It is also the county seat of Pepin County. Durand is currently declining at a rate of -0.16% annually and its population has decreased by -0.92% since the most recent census, which recorded a population of 1,853 in 2020.
The average household income in Durand is $76,114 with a poverty rate of 6.77%.The median age in Durand is 46.1 years: 44.4 years for males, and 49.3 years for females.
Data after 2023 is projected based on recent change
The racial composition of Durand includes 93.49% White, and smaller percentages for Two or more races, other race, Asian, Black or African American, Native American and multiracial populations.
Race | Population | Percentage (of total) |
---|---|---|
White | 1,622 | 93.49% |
Two or more races | 51 | 2.94% |
Other race | 35 | 2.02% |
Asian | 22 | 1.27% |
Black or African American | 4 | 0.23% |
Native American | 1 | 0.06% |
Married
Widowed
Divorced
Separated
Never Married
Durand's average per capita income is $44,091. Household income levels show a median of $57,885. The poverty rate stands at 6.77%.
Name | Median | Mean |
---|---|---|
Married Families | $79,479 | - |
Families | $78,476 | $87,735 |
Households | $57,885 | $76,114 |
Non Families | $48,667 | $55,559 |
Average Income
Median Household Income
Poverty Rate