Durand

County:: Pepin County
County Seat:: Yes
Area (mi²):: 1.748
State:: Wisconsin

Durand is a city located in Pepin County, Wisconsin. Durand has a 2025 population of 1,836. It is also the county seat of Pepin County. Durand is currently declining at a rate of -0.16% annually and its population has decreased by -0.92% since the most recent census, which recorded a population of 1,853 in 2020.

The average household income in Durand is $76,114 with a poverty rate of 6.77%.The median age in Durand is 46.1 years: 44.4 years for males, and 49.3 years for females.

Demographics

The racial composition of Durand includes 93.49% White, and smaller percentages for Two or more races, other race, Asian, Black or African American, Native American and multiracial populations.

Population by Race

Race	Population	Percentage (of total)
White	1,622	93.49%
Two or more races	51	2.94%
Other race	35	2.02%
Asian	22	1.27%
Black or African American	4	0.23%
Native American	1	0.06%

Durand Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Durand's average per capita income is $44,091. Household income levels show a median of $57,885. The poverty rate stands at 6.77%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$79,479	-
Families	$78,476	$87,735
Households	$57,885	$76,114
Non Families	$48,667	$55,559

$44,091

Average Income

$57,885

Median Household Income

6.77%

Poverty Rate