River Falls

County:: Pierce County
County Seat:: No
Area (mi²):: 7.247
State:: Wisconsin

River Falls is a city located in Pierce County, Wisconsin. River Falls has a 2025 population of 17,373. River Falls is currently growing at a rate of 1.28% annually and its population has increased by 6.73% since the most recent census, which recorded a population of 16,277 in 2020.

The average household income in River Falls is $96,164 with a poverty rate of 17.29%. The median age in River Falls is 27.9 years: 29.9 years for males, and 24.5 years for females.

Demographics

The racial composition of River Falls includes 92.65% White, and smaller percentages for Asian, Black or African American, other race, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Two or more races

Asian

Black or African American

Other race

Native American

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	15,147	92.65%
Two or more races	677	4.14%
Asian	254	1.55%
Black or African American	118	0.72%
Other race	89	0.54%
Native American	41	0.25%
Native Hawaiian or Pacific Islander	23	0.14%

River Falls Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

River Falls' average per capita income is $53,207. Household income levels show a median of $78,078. The poverty rate stands at 17.29%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$118,845	-
Families	$102,868	$113,652
Households	$78,078	$96,164
Non Families	$45,071	$68,708

$53,207

Average Income

$78,078

Median Household Income

17.29%

Poverty Rate