Sturgeon Bay

County:: Door County
County Seat:: Yes
Area (mi²):: 9.893
State:: Wisconsin

Sturgeon Bay is a city located in Door County, Wisconsin. Sturgeon Bay has a 2025 population of 9,992. It is also the county seat of Door County. Sturgeon Bay is currently growing at a rate of 0.66% annually and its population has increased by 3.39% since the most recent census, which recorded a population of 9,664 in 2020.

The average household income in Sturgeon Bay is $81,584 with a poverty rate of 10.07%.The median age in Sturgeon Bay is 46.8 years: 45.1 years for males, and 51.5 years for females.

Demographics

The racial composition of Sturgeon Bay includes 90.22% White, and smaller percentages for Native American, Black or African American, Asian and multiracial populations.

Population by Race

Race	Population	Percentage (of total)
White	8,753	90.22%
Two or more races	608	6.27%
Native American	184	1.9%
Black or African American	100	1.03%
Asian	57	0.59%

Sturgeon Bay Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Sturgeon Bay's average per capita income is $48,195. Household income levels show a median of $56,882. The poverty rate stands at 10.07%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$112,372	-
Families	$90,325	$114,645
Households	$56,882	$81,584
Non Families	$40,305	$46,446

$48,195

Average Income

$56,882

Median Household Income

10.07%

Poverty Rate