Sturgeon Bay is a city located in Door County, Wisconsin. Sturgeon Bay has a 2025 population of 10,007 . It is also the county seat of Door County . Sturgeon Bay is currently growing at a rate of 0.67% annually and its population has increased by 3.47% since the most recent census, which recorded a population of 9,671 in 2020.
The average household income in Sturgeon Bay is $81,584 with a poverty rate of 10.07%. The median age in Sturgeon Bay is 46.8 years: 45.1 years for males, and 51.5 years for females. For every 100 females there are 95.1 males.
Data after 2023 is projected based on recent change
The racial composition of Sturgeon Bay includes 90.22% White, and smaller percentages for Native American, Black or African American, Asian and multiracial populations.
White (90.22%)
Two or more races (6.27%)
Native American (1.9%)
Black or African American (1.03%)
Asian (0.59%)
Race | Population | Percentage (of total) |
|---|---|---|
| White | 8,753 | 90.22% |
| Two or more races | 608 | 6.27% |
| Native American | 184 | 1.9% |
| Black or African American | 100 | 1.03% |
| Asian | 57 | 0.59% |
Married
Widowed
Divorced
Separated
Never Married
Sturgeon Bay's average per capita income is $48,195. Household income levels show a median of $56,882. The poverty rate stands at 10.07%.
Name | Median | Mean |
|---|---|---|
| Married Families | $112,372 | - |
| Families | $90,325 | $114,645 |
| Households | $56,882 | $81,584 |
| Non Families | $40,305 | $46,446 |
Average Income
Median Household Income
Poverty Rate