Superior is a city located in Douglas County, Wisconsin. Superior has a 2026 population of 26,532. It is also the county seat of Douglas County. Superior is currently declining at a rate of -0.17% annually and its population has decreased by -0.98% since the most recent census, which recorded a population of 26,795 in 2020.
The median household income in Superior is $64,216 with a poverty rate of 13.3%. The median age in Superior is 39.1 years: 38.9 years for males, and 39.3 years for females. For every 100 females there are 94.7 males.
Data after 2023 is projected based on recent change
Overall: 39.1 years
Female: 39.3 years
Male: 38.9 years
There are 21,609 adults, (4,778 of whom are seniors) in Superior.
Female: 13,700 (51.4%)
Male: 12,977 (48.6%)
The racial composition of Superior includes 88.92% White, and smaller percentages for Native American, Asian, Black or African American, other race and multiracial populations.
| Race | Population ↓ | Percentage (of total) |
|---|---|---|
| White | 23,720 | 88.92% |
| Two or more races | 1,924 | 7.21% |
| Native American | 380 | 1.42% |
| Asian | 289 | 1.08% |
| Black or African American | 279 | 1.05% |
| Other race | 85 | 0.32% |
Superior 's average per capita income is $49,066. Household income levels show a median of $64,216. The poverty rate stands at 13.3%.
| Name | Median ↓ | Mean |
|---|---|---|
| Married Families | $112,884 | - |
| Families | $99,465 | $108,159 |
| Households | $64,216 | $81,808 |
| Non Families | $39,758 | $53,505 |
Average Income
Median Household Income
Poverty Rate