Superior

County:: Douglas County
County Seat:: Yes
Area (mi²):: 36.622
State:: Wisconsin

Superior is a city located in Douglas County, Wisconsin. Superior has a 2025 population of 26,193. It is also the county seat of Douglas County. Superior is currently declining at a rate of -0.44% annually and its population has decreased by -2.14% since the most recent census, which recorded a population of 26,767 in 2020.

The average household income in Superior is $79,680 with a poverty rate of 13.03%.The median age in Superior is 38.9 years: 38.5 years for males, and 39.6 years for females.

Demographics

The racial composition of Superior includes 89.56% White, and smaller percentages for Black or African American, Asian, Native American, other race and multiracial populations.

Population by Race

Race	Population	Percentage (of total)
White	23,779	89.56%
Two or more races	1,475	5.56%
Black or African American	448	1.69%
Asian	435	1.64%
Native American	350	1.32%
Other race	63	0.24%

Superior Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Superior's average per capita income is $47,055. Household income levels show a median of $63,415. The poverty rate stands at 13.03%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$111,460	-
Families	$95,739	$104,177
Households	$63,415	$79,680
Non Families	$38,380	$50,365

$47,055

Average Income

$63,415

Median Household Income

13.03%

Poverty Rate