Winter Haven

County:: Polk County
County Seat:: No
Area (mi²):: 32.939
State:: Florida

Winter Haven is a city located in Polk County, Florida. Winter Haven has a 2025 population of 61,431. Winter Haven is currently growing at a rate of 3.65% annually and its population has increased by 21.35% since the most recent census, which recorded a population of 50,625 in 2020.

The average household income in Winter Haven is $76,164 with a poverty rate of 16.47%. The median age in Winter Haven is 40.6 years: 38.1 years for males, and 42.7 years for females.

Demographics

The racial composition of Winter Haven includes 49.74% White, 25.99% Black or African American, 10.11% other race, and smaller percentages for Asian, Native American, Native Hawaiian or Pacific Islander and multiracial populations.

Population by Race

White

Black or African American

Two or more races

Other race

Asian

Native American

Native Hawaiian or Pacific Islander

Race	Population	Percentage (of total)
White	26,284	49.74%
Black or African American	13,736	25.99%
Two or more races	6,419	12.15%
Other race	5,343	10.11%
Asian	952	1.8%
Native American	112	0.21%
Native Hawaiian or Pacific Islander	0	0%

Winter Haven Marital Status

Married

Widowed

Divorced

Separated

Never Married

Economics and Income Statistics

Winter Haven's average per capita income is $38,332. Household income levels show a median of $59,604. The poverty rate stands at 16.47%.

Families: A family includes the owner or renter of the home along with everyone related to them - whether through birth, marriage, or adoption. This includes relatives like spouses, children, parents, siblings, grandparents, and any other family members.

Households: A household includes all the people who occupy a housing unit (such as a house or apartment) as their usual place of residence.

Non Families: A nonfamily household is either someone living alone or when the owner/renter lives with people they aren't related to, like roommates.

Name	Median	Mean
Married Families	$83,821	-
Families	$70,290	$87,088
Households	$59,604	$76,164
Non Families	$37,530	$51,183

$38,332

Average Income

$59,604

Median Household Income

16.47%

Poverty Rate