Lead is a city located in Lawrence County, South Dakota. Lead has a 2025 population of 3,052 . Lead is currently growing at a rate of 0.46% annually and its population has increased by 2.45% since the most recent census, which recorded a population of 2,979 in 2020.
The average household income in Lead is $74,017 with a poverty rate of 7.33%. The median age in Lead is 52.1 years: 44.6 years for males, and 54.2 years for females. For every 100 females there are 78.0 males.
Data after 2023 is projected based on recent change
The racial composition of Lead includes 95.6% White, and smaller percentages for Native American, other race and multiracial populations.
White (95.6%)
Two or more races (3%)
Native American (0.87%)
Other race (0.53%)
Race | Population | Percentage (of total) |
|---|---|---|
| White | 2,865 | 95.6% |
| Two or more races | 90 | 3% |
| Native American | 26 | 0.87% |
| Other race | 16 | 0.53% |
Married
Widowed
Divorced
Separated
Never Married
Lead's average per capita income is $39,696. Household income levels show a median of $57,348. The poverty rate stands at 7.33%.
Name | Median | Mean |
|---|---|---|
| Married Families | $89,243 | - |
| Families | $84,000 | $94,163 |
| Households | $57,348 | $74,017 |
| Non Families | $40,833 | $50,419 |
Average Income
Median Household Income
Poverty Rate