Amazon Users by Country 2025

As of 2025, Amazon is the biggest e-commerce site in the entire world. Billions of people from numerous countries flock to Amazon every day for multiple purposes, including everyday shopping needs, groceries, streaming video, pharmacy prescriptions, and more.

The number of users and individual user habits varies greatly from country to country. Here’s a closer look at how Amazon user stats and specifics vary around the world.

Countries with the Most Amazon Users

As of 2025, Amazon is considered a staple in many households around the world. The following countries have the highest numbers of monthly active users.

The United States is Amazon’s country of origin with approximately 3.3 billion active users in June 2024, accounting for over 47% of Amazon’s total traffic for that month.

The next country on the list is Japan with over 611 million users for the month of June 2024. Japanese account for about 9% of all Amazon’s traffic for that month. Germany comes in third, with 524.4 million monthly users which constituted over 7.6 percent of Amazon’s monthly traffic.

India is the country with the fourth-highest number of monthly Amazon users – about 452.6 million. That puts it way behind the United States as far as the total number of users but still accounts for 6.61 percent of Amazon’s traffic.

The United Kingdom contributed 445 million users to Amazon in June 2024, which was about 6.5 percent of Amazon’s traffic for that month. Italy came in third with 235 million users – 3.43 percent of Amazon’s traffic.

Annually, India and the United States together make up about 67 percent of Amazon’s total number of active users each year.

Differences in User Base from Country to Country

Although Amazon is definitely a worldwide phenomenon, typical users differ from country to country. Here are a few factors that can contribute to the diversity of users among countries.

Average Economic Status

Customers flock to Amazon for their various needs based on their income levels and economic statuses. In richer nations, such as the United States, people tend to shop more often, buy a wider variety of items, and spend more per transaction. However, developing nations may be more likely to go there in search of affordable everyday options.

Average Age

Amazon users vary quite a bit by age from country to country, as well. For example, Indian users are younger on average, while frequent Amazon users in the United States are more likely to be middle-aged or older.

Cultural Differences

A country’s culture naturally affects trends like the number of Amazon users and the frequency of their shopping transactions, as well. Preferred types of items can also vary from one country to the next.

For example, culture-based products are hot picks in India and China, while grocery shopping is more common in convenience-loving countries like the United States.