Most Underrated States 2025
Overall Underratedness Rank
5
10
15
20
State | Overall Underratedness Rank↑ | % of Tourists Surveyed Interested in Visiting | |
|---|---|---|---|
 | North Dakota | 1 | 3.2% |
 | Kansas | 2 | 3.7% |
 | Nebraska | 3 | 3.7% |
 | Oklahoma | 4 | 4.4% |
 | Mississippi | 5 | 4.8% |
 | Iowa | 6 | 4.9% |
 | Alaska | 7 | 5% |
 | Arkansas | 8 | 5% |
 | Delaware | 9 | 5.2% |
 | South Dakota | 10 | 5.2% |
 | West Virginia | 11 | 5.8% |
 | Minnesota | 12 | 6.5% |
 | Vermont | 13 | 6.5% |
 | Alabama | 14 | 6.9% |
 | Rhode Island | 15 | 7% |
 | Missouri | 16 | 7.3% |
 | Idaho | 17 | 7.5% |
 | Kentucky | 18 | 7.5% |
 | Indiana | 19 | 7.9% |
 | New Hampshire | 20 | 7.9% |
- Data shown focus upon the most underrated states in terms of tourism/visiting. Lists compiled by different sources using different methodology or a different area of focus would likely yield different results.
