Most Underrated States 2025
Overall Underratedness Rank
5th
10th
15th
20th
State | Overall Underratedness Rank↑ | % of Tourists Surveyed Interested in Visiting | |
|---|---|---|---|
 | North Dakota | 1st | 3.2% |
 | Kansas | 2nd | 3.7% |
 | Nebraska | 3rd | 3.7% |
 | Oklahoma | 4th | 4.4% |
 | Mississippi | 5th | 4.8% |
 | Iowa | 6th | 4.9% |
 | Alaska | 7th | 5% |
 | Arkansas | 8th | 5% |
 | Delaware | 9th | 5.2% |
 | South Dakota | 10th | 5.2% |
 | West Virginia | 11th | 5.8% |
 | Minnesota | 12th | 6.5% |
 | Vermont | 13th | 6.5% |
 | Alabama | 14th | 6.9% |
 | Rhode Island | 15th | 7% |
 | Missouri | 16th | 7.3% |
 | Idaho | 17th | 7.5% |
 | Kentucky | 18th | 7.5% |
 | Indiana | 19th | 7.9% |
 | New Hampshire | 20th | 7.9% |
- Data shown focus upon the most underrated states in terms of tourism/visiting. Lists compiled by different sources using different methodology or a different area of focus would likely yield different results.
