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North Dakota
1
Kansas
2
Nebraska
3
Oklahoma
4
Mississippi
5
Iowa
6
Alaska
7
Arkansas
8
Delaware
9
South Dakota
10
West Virginia
11
Minnesota
12
Vermont
13
Alabama
14
Rhode Island
15
Missouri
16
Idaho
17
Kentucky
18
Indiana
19
New Hampshire
20

Most Underrated States 2024

Most Underrated States 2024

Most Underrated States 2024

  • Data shown focus upon the most underrated states in terms of tourism/visiting. Lists compiled by different sources using different methodology or a different area of focus would likely yield different results.

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State
Overall Underratedness Rank
% of Tourists Surveyed Interested in Visiting
Annual Visitors
Reasons to Visit
Notable Attractions
North Dakota13.2%2163 national wildlife refuges, 13 state parks, Teddy Roosevelt National Park, albino buffalo, Dakota Thunder at National Buffalo MuseumFargo (food scene, brewing community, music scene, Empire Tavern, Wild Terra, wood chipper from Fargo movie at visitor center)
Kansas23.7%31.4Stunning rural areas, Lucas (Grassroots Art Capital), fishing lakes, migratory bird marshes, Wichita (breweries, art galleries, food trucks, botanical gardens), state government will pay income taxes for five years for people willing to relocate to rural areasLucas, Wichita (breweries, art galleries, food trucks, botanical gardens)
Nebraska33.7%20Chimney Rock, Scotts Bluff National Monument, sandhill crane migration, tanking, quail and pheasant hunting, One Box Hunt, CarhengeChimney Rock, Scotts Bluff National Monument, Broken Bow (One Box Hunt), Carhenge
Oklahoma44.4%21.5Tulsa (philharmonic, ballet, art museums, Brady Arts District), Oklahoma City (booming culinary scene, Route 66)Tulsa, Oklahoma City (Route 66, Blue Whale of Catoosa)
Mississippi54.8%23.4Birthplace of American music, rich musical heritage, Americana Music Triangle, pristine beachesTupelo (music trails), Biloxi and Gulfport (casinos), Ocean Springs (Walter Anderson Art Museum)
Iowa64.9%16Skiing at Sundown Mountain, lake party scene at Coralville Lake, Devonian Fossil Gorge, RAGBRAI cycling eventDubuque (Sundown Mountain), Iowa City (Coralville Lake, Devonian Fossil Gorge), Missouri River, Mississippi River
Alaska75%2.4Majestic wilderness, wildlife, fjords, blue glaciers, exploration by car, plane, train, snowmobile, dog sledJuneau (food scene), Anchorage (Alaska Zoo)
Arkansas85%41Historic sites (Helena, Little Rock High School), complex history, Hot Springs National Park, Bathhouse Row, Buffalo National River, Devil’s Den, Blanchard Springs, mountain biking in BentonvilleHelena, Little Rock, Hot Springs, Bentonville
Delaware95.2%9.2Tax-free shopping, excellent beaches, Dewey Beach, Rehoboth Beach, Delaware Seashore State Park, historical sites, sports events (University of Delaware football, NASCAR at Dover)Old New Castle, Dewey Beach, Rehoboth Beach, Dover
South Dakota105.2%13.5Needles Highway, Badlands, Custer State Park (Buffalo Roundup), quirky roadside attractions, Sioux FallsSturgis, Custer, Mitchell, Sioux Falls
West Virginia115.8%15.9Outdoor attractions (North Fork Mountain Trail, Gauley River), water sports, Mountaineer Field football gamesSeneca Rocks, Morgantown (Mountaineer Field)
Minnesota126.5%40Lakes (including Lake Superior and 10,000 others), nature along Highway 61, breweries in harbor towns, Twin Cities cultureMinneapolis, Saint Paul, Duluth, Lake Itasca, Walker Art Center
Vermont136.5%13Artisan culture, craft beer scene, general stores, covered bridges, ski towns, vibrant fall foliageBurlington, The Alchemist, Hill Farmstead, Von Trapp Family Lodge
Alabama146.9%28.7Flora-Bama bar, Gulf Shores, Hangout Music Festival, Civil Rights landmarks, Rickwood Field, U.S. Space & Rocket Center (including space camp)Orange Beach, Birmingham, Gulf Shores, Selma, Huntsville
Rhode Island157%26.2Newport cliff walk, historic mansions, polo matches, coastline, Second Beach, Pawtucket Red Sox, breweries, restaurants in Providence, Del’s LemonadeNewport, Pawtucket, Providence
Missouri167.3%36.3St. Louis culture (jazz/blues joints, Gateway Arch), Route 66, state parks, barbecue, Ted Drewes Frozen Custard, dining sceneSt. Louis, Route 66, Ted Drewes Frozen Custard, Vicia
Idaho177.5%378Scenic beauty (Redfish Lake, Sawtooth Mountains), outdoor recreation, small resort towns, brewery-packed BoiseRedfish Lake, Sawtooth Mountains, Driggs, Victor, Stanley, Coeur d’Alene, Boise
Kentucky187.5%70.5Breathtaking mountain vistas, urban centers, college bars, late-night dives, sports teams, music festivals, culinary heritage, Louisville's food scene, Whiskey Row, NuLu, Butchertown, Lexington, Bardstown, Bowling GreenLouisville, Lexington, Bardstown, Bowling Green
Indiana197.9%66.7Bloomington's music scene, Indianapolis's craft booze industry, sports events, Indiana Dunes National Park, culinary scene, breweries, distilleries, Frank Lloyd Wright buildings, NewfieldsBloomington, Indianapolis, Indiana Dunes National Park
New Hampshire207.9%12.8Historic river valleys, highest peaks in Northeast, New England villages, outdoor adventures, White Mountains, covered bridges, Cog RailwayRye, White Mountains, Covered bridges

Sources