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Country | Tesla Sales (All Models, Partial Year Jan-May) 2024↓ | Tesla Sales (All Models) 2023 | |
---|---|---|---|
United States | 232,400 | 674,924 | |
China | 219,056 | 603,664 | |
Australia | 18,433 | 46,116 | |
Germany | 16,601 | 63,682 | |
United Kingdom | 16,272 | 49,571 | |
France | 15,679 | 63,041 | |
Canada | 14,950 | 52,806 | |
Belgium | 8,495 | 16,012 | |
Netherlands | 8,304 | 19,419 | |
Norway | 6,826 | 25,408 | |
Sweden | 6,449 | 20,331 | |
Spain | 5,606 | 13,242 | |
Italy | 5,136 | 16,621 | |
Switzerland | 4,235 | 8,757 | |
Denmark | 4,106 | 22,333 | |
Portugal | 3,339 | 9,329 | |
Austria | 2,893 | 8,417 | |
Israel | 1,974 | 6,719 | |
Poland | 1,880 | 4,634 | |
Finland | 1,326 | 6,139 | |
Romania | 1,225 | 3,154 | |
Ireland | 1,090 | 3,379 | |
Greece | 775 | 1,841 | |
Czech Republic | 504 | 1,206 | |
Slovenia | 423 | 1,394 | |
Turkey | 412 | 12,150 | |
Bulgaria | 120 | 374 | |
Estonia | 77 | 275 | |
Brazil | 1 | 9 |
Founded in 2003, Tesla, Inc. is arguably the premier electric vehicle manufacturer in the Western Hemisphere. Electric vehicles are increasingly popular with eco-conscious consumers as well as companies seeking to reduce their gasoline costs. The Tesla Model 3 was the first electric vehicle to surpass 1 million global sales in June 2021. It held the title of the world’s bestselling plug-in electric car for several years, but the Tesla Model Y has since taken the lead in global sales.
The popularity of electric vehicles has increased notably in recent years. Tesla remains a dominant force in the market. In addition to the Model 3, Tesla’s Model Y – a compact SUV – has become its best-selling vehicle, with over 1.2 million units sold globally in 2023, making it the world’s top-selling EV and even surpassing all other car models worldwide in total sales. The Model S, a luxury sedan, continues to hold appeal among premium buyers, though its sales are far lower compared to the Model Y and Model 3. Unsurprisingly, the United States remains Tesla’s largest market, accounting for the highest number of Tesla sales globally.
The nation with the second-most Tesla sales is China. This is surprising considering Tesla did not enter the Chinese market—which is far more competitive than the electric vehicle market in the US—until 2020. Tesla sold zero vehicles in China in 2019, 135,449 vehicles in 2020, and 473,103 in 2021. In 2022, Tesla sold approximately 555,740 vehicles in China, marking a 17.5% increase from the previous year. In 2023, Tesla’s sales in China rose to over 603,000 vehicles, solidifying China as Tesla’s second-largest market after the United States. Tesla also sold 219,056 vehicles in China during the first five months of 2024.
The countries of Europe collectively come in at #3 on the list of places with the highest Tesla sales in the world. In 2019, Tesla sold 30,911 vehicles in the Netherlands, 18,798 in Norway, and 10,711 in Germany. The Tesla Model 3 was actually the most popular vehicle in general in Norway in 2021.
In 2022, Tesla’s sales in Europe reached 232,066 vehicles, reflecting a 36.1% increase from the previous year. The Model Y emerged as the best-selling car in Norway in 2022, with 17,356 units sold, and maintained its top position in 2023 with 23,560 units sold. As of May 2024, Australia came up slightly ahead of Germany in terms of sales, but the rest of the year’s data will reveal the final verdict. That said, Europe as a whole is a clear third place holder worldwide in terms of Tesla sales.
Tesla vehicles are quite popular globally. The Tesla Model 3 accounted for 14% of all global electric vehicle sales in 2019, with total sales of 300,075 units—more than 100,000 more than its closest competitor. The Model 3 was also the 10th-best-selling car in the world in 2021.
In 2023, the Model Y became the world’s best-selling vehicle, marking the first time an electric vehicle achieved this distinction. As of the end of 2024, the Model 3 continues to be one of the top-selling electric vehicles globally, maintaining its position as a cornerstone of Tesla’s lineup.