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Apple
Oppo
Samsung
Tecno
Unknown
Xiaomi
There are nearly 250 mobile phone brands worldwide. This amount is down from the peak of over 750 mobile phone brands in 2017. China has the greatest number of mobile phone brands, with 32 brands. Bangladesh is second with 21 brands. Japan and the USA are tied for third place with 12 brands. Russia has ten brands and is in fourth place. France has eight brands and has captured fifth place on the list of mobile phone brands.
Country | 1st in Market Share Brand 2023 | 1st Share of Market 2023 (%) | 2nd in Market Share Brand 2023 | 2nd Share of Market 2023 (%) | 3rd in Market Share Brand 2023 | 3rd Share of Market 2023 (%) | Mobile Phone Brands |
---|---|---|---|---|---|---|---|
India | Xiaomi | 20.29% | Vivo | 17.89% | Samsung | 14.03% | Karbonn Mobiles, Lava International, Jio, LYF, Micromax Informatics, Xolo |
Spain | Xiaomi | 27.68% | Samsung | 26.69% | Apple | 23.67% | BQ Mobile |
Greece | Xiaomi | 35.29% | Samsung | 31.81% | Apple | 10.5% | MLS |
China | Unknown | 25.25% | Apple | 23.4% | Huawei | 22.66% | 10.or (Tenor), Amoi, BBK, Coolpad, Cubot, Doogee, Gfive, Haier, Hisense, Honor, Huawei, iQOO, Itel Mobile, Konka, LeEco, Meitu, Meizu, Ningbo Bird, OnePlus, Oppo, OUKITEL, Realme, Smartisan, TCL Corporation, Technology Happy Life, Tecno Mobile, Umidigi, Unihertz, Vivo, Vsun, Wasam, Xiaomi, ZTE, Zuk Mobile |
Turkey | Unknown | 36.23% | Samsung | 20.09% | Apple | 18.94% | ASELSAN, Vestel |
Nigeria | Tecno | 26.49% | Infinix | 20.8% | Samsung | 11.91% | |
DR Congo | Tecno | 32.58% | Unknown | 13.14% | itel | 11.88% | |
Uganda | Tecno | 26.22% | Samsung | 20.26% | Unknown | 16.09% | |
Pakistan | Samsung | 17.92% | Vivo | 13.89% | Infinix | 13.67% | QMobile |
Brazil | Samsung | 37.58% | Motorola | 19.33% | Apple | 17.9% | Gradiente, Multilaser, Positivo, Tectoy |
Bangladesh | Samsung | 19.69% | Xiaomi | 18.75% | Vivo | 12.09% | 5Star, Agetel, Bengal Mobile, GDL, Geo, Gretel, Halima Mobile, Icon Mobile, Imam Mobile, Linnex, Marcel, Marlax, Mars, Maximus, Migo, MyCell, Proton, Stylus, Symphony, Vision, Walton, Winmax |
Ethiopia | Samsung | 46.7% | Tecno | 17.85% | Infinix | 9.34% | |
Mexico | Samsung | 23.85% | Apple | 22.6% | Motorola | 15.62% | Kyoto Electronics, Lanix, Zonda |
Egypt | Samsung | 25.57% | Oppo | 17.3% | Apple | 14.48% | SICO Technology |
Iran | Samsung | 52.47% | Xiaomi | 27.6% | Apple | 8.14% | GLX |
South Africa | Samsung | 50.23% | Apple | 16.64% | Huawei | 15.37% | Cell C, MTN, Mobicel, Telkom, Vodacom |
Kenya | Samsung | 22.36% | Tecno | 19.02% | Unknown | 14.17% | |
South Korea | Samsung | 67.72% | Apple | 27.12% | LG | 2.04% | KT Tech, LG Mobile, Pantech, Samsung |
Algeria | Samsung | 27.43% | Xiaomi | 21.8% | Oppo | 15.18% | Condor Electronics |
Argentina | Samsung | 50.03% | Motorola | 26.38% | Apple | 10.19% | |
Poland | Samsung | 33.75% | Xiaomi | 23.83% | Apple | 14.43% | Kruger & Matz, Manta Multimedia, myPhone |
Morocco | Samsung | 36.32% | Xiaomi | 18.45% | Apple | 16.84% | |
Uzbekistan | Samsung | 30.59% | Xiaomi | 25.38% | Unknown | 22.39% | |
Peru | Samsung | 32.6% | Xiaomi | 21.73% | Apple | 10.64% | |
Chile | Samsung | 33.22% | Apple | 22.61% | Xiaomi | 15.15% | |
Romania | Samsung | 44.11% | Apple | 25.27% | Xiaomi | 8.29% | Allview, Evolio, E-Boda, Myria, Utok |
Hungary | Samsung | 37.63% | Xiaomi | 20.77% | Apple | 20.74% | |
Israel | Samsung | 49.35% | Apple | 24.59% | Xiaomi | 17.94% | |
Bulgaria | Samsung | 37.71% | Xiaomi | 18.96% | Apple | 14.86% | |
Slovakia | Samsung | 30.64% | Apple | 24.67% | Xiaomi | 21.14% | |
Costa Rica | Samsung | 32.7% | Apple | 24.35% | Huawei | 9.94% | |
Lithuania | Samsung | 37.29% | Apple | 27.56% | Xiaomi | 18.02% | |
Slovenia | Samsung | 40.01% | Apple | 26.88% | Xiaomi | 10.41% | |
Latvia | Samsung | 40.36% | Apple | 27.36% | Xiaomi | 15.73% | Just5 |
Indonesia | Oppo | 17.04% | Samsung | 16.54% | Xiaomi | 14.82% | Advan, Evercoss, MIta, Nexian, SPC |
Philippines | Oppo | 15.06% | Vivo | 14.05% | Samsung | 13.29% | Cherry Mobile, Cloudfone, MFirefly Mobile, Starmobile, Torque, yPhone |
United States | Apple | 56.64% | Samsung | 26.64% | Unknown | 4.51% | Apple, BLU Products, Caterpillar, Dell, Garmin, Google Pixel, HP, InFocus, InfoSonics, Microsoft, Motorola Mobility, Obi Worldphone, Purism, SPC |
Russia | Apple | 30.3% | Xiaomi | 22.06% | Samsung | 18.86% | Beeline, Explay, Gresso, Highscreen, Megafon, MTS, RoverPC, teXet, Sitronics, Yotaphone |
Japan | Apple | 70.23% | Unknown | 6.69% | Samsung | 6.45% | Akai, Casio, Fujitsu, Hitachi, JRC, Kyocera, Mitsubishi Electric, NEC, Panasonic, Sanyo, Sharp, Sony, Toshiba |
Vietnam | Apple | 38.42% | Samsung | 24.97% | Oppo | 15.05% | Avio, BPhone, Masscom, Masstel, Vsmart |
Germany | Apple | 39.97% | Samsung | 33.32% | Xiaomi | 9.41% | Gigaset, Medion, SHIFT, TechniSat, Tiptel |
Thailand | Apple | 35.51% | Samsung | 18.83% | Oppo | 13.27% | AIS, DTAC, I Mobile, TRUE, Wellcom |
United Kingdom | Apple | 53.1% | Samsung | 29.16% | 3.18% | Bullitt Group, Kazam, Nothing, SwishTech[5] | |
France | Apple | 36.15% | Samsung | 28.86% | Xiaomi | 11.97% | Archos, Alcatel Mobile, Crosscall, Groupe Bull, Kapsys, Logicom, MobiWire, Wiko |
Italy | Apple | 33.42% | Samsung | 28.56% | Xiaomi | 13.6% | Brondi, New Generation Mobile, Olivetti, Onda, Q.Bell |
Colombia | Apple | 24.75% | Samsung | 24.67% | Xiaomi | 19.46% | |
Canada | Apple | 60.66% | Samsung | 24.92% | 3.9% | Blackberry | |
Malaysia | Apple | 29.61% | Samsung | 14.54% | Oppo | 12.55% | |
Saudi Arabia | Apple | 37.08% | Samsung | 22.18% | Xiaomi | 7.43% | |
Australia | Apple | 61.42% | Samsung | 25.25% | 2.98% | Kogan | |
Netherlands | Apple | 45.01% | Samsung | 34.2% | Xiaomi | 4.81% | Fairphone, John's Phone, Philips |
Belgium | Apple | 48.53% | Samsung | 31.7% | Ziaomi | 5.69% | |
Czech Republic | Apple | 29.29% | Samsung | 25.18% | Xiaomi | 20.71% | Jablotron, Verzo |
Sweden | Apple | 56.12% | Samsung | 29.52% | Xiaomi | 2.89% | Doro |
Portugal | Apple | 33.53% | Samsung | 29.99% | Xiaomi | 16.52% | |
Austria | Apple | 45.11% | Samsung | 32.74% | Xiaomi | 6.15% | |
Switzerland | Apple | 56.73% | Samsung | 27.46% | Xiaomi | 3.79% | |
Denmark | Apple | 69.33% | Samsung | 16.59% | OnePlus | 4.15% | |
Finland | Apple | 35.55% | Samsung | 28.25% | Xiaomi | 9.78% | Bittium, HMD Global, Jolla, Nokia Corporation |
Norway | Apple | 66.79% | Samsung | 21.48% | Huawei | 2.18% | |
Ireland | Apple | 46.43% | Samsung | 33.58% | Unknown | 4.01% | |
New Zealand | Apple | 44.11% | Samsung | 33.2% | Oppo | 5.87% | |
Estonia | Apple | 40.07% | Samsung | 29.77% | Xiaomi | 11.16% | |
Luxembourg | Apple | 35.17% | Samsung | 26.03% | Xiaomi | 11.13% | |
Iceland | Apple | 56.47% | Samsung | 31.08% | Xiaomi | 3.61% | |
North Korea | - | - | - | Arirang | |||
Taiwan | - | - | - | Acer, Asus, BenQ, DBTel, Foxconn, HTC | |||
Zimbabwe | - | - | - | GTel | |||
Tunisia | - | - | - | EvertekTunisie | |||
United Arab Emirates | - | - | - | Thuraya | |||
Hong Kong | - | - | - | Infinix, Lenovo, X-tigi Mobile |