Mobile Phone Brands by Country 2025

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1st in Market Share Brand 2023

Apple

Oppo

Samsung

Tecno

Unknown

Xiaomi

1st in Market Share Brand 2023

29
26
Country
1st in Market Share Brand 2023
1st Share of Market 2023
United StatesApple56.64%
RussiaApple30.3%
JapanApple70.23%
VietnamApple38.42%
GermanyApple39.97%
ThailandApple35.51%
United KingdomApple53.1%
FranceApple36.15%
ItalyApple33.42%
ColombiaApple24.75%
CanadaApple60.66%
MalaysiaApple29.61%
Saudi ArabiaApple37.08%
AustraliaApple61.42%
NetherlandsApple45.01%
BelgiumApple48.53%
SwedenApple56.12%
Czech RepublicApple29.29%
PortugalApple33.53%
AustriaApple45.11%
SwitzerlandApple56.73%
DenmarkApple69.33%
FinlandApple35.55%
NorwayApple66.79%
IrelandApple46.43%
New ZealandApple44.11%
EstoniaApple40.07%
LuxembourgApple35.17%
IcelandApple56.47%
IndonesiaOppo17.04%
PhilippinesOppo15.06%
PakistanSamsung17.92%
BrazilSamsung37.58%
BangladeshSamsung19.69%
EthiopiaSamsung46.7%
MexicoSamsung23.85%
EgyptSamsung25.57%
IranSamsung52.47%
South AfricaSamsung50.23%
KenyaSamsung22.36%
South KoreaSamsung67.72%
AlgeriaSamsung27.43%
ArgentinaSamsung50.03%
MoroccoSamsung36.32%
PolandSamsung33.75%
UzbekistanSamsung30.59%
PeruSamsung32.6%
ChileSamsung33.22%
RomaniaSamsung44.11%
HungarySamsung37.63%
IsraelSamsung49.35%
BulgariaSamsung37.71%
SlovakiaSamsung30.64%
Costa RicaSamsung32.7%
LithuaniaSamsung37.29%
SloveniaSamsung40.01%
LatviaSamsung40.36%
NigeriaTecno26.49%
DR CongoTecno32.58%
UgandaTecno26.22%
ChinaUnknown25.25%
TurkeyUnknown36.23%
IndiaXiaomi20.29%
SpainXiaomi27.68%
GreeceXiaomi35.29%
  • 2023 market share ranks and percentages were parsed in October 2023.