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Netflix Users by Country 2025
Netflix Subscribers
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5 Countries with the Most Netflix Subscribers
- Numbers are statistically estimated subscriber totals rather than official data.
- Subscriber percentages are calculated by comparing estimated subscribers to total population. As such, percentages do not account for subscriptions shared among multiple people, such as families, and therefore would likely fall well below real-world rates.
In 2013, Netflix had about 35 million subscribers worldwide. That number jumped to almost 125 million by 2018. As of 2024, there are nearly 260 million Netflix subscribers streaming TV shows, movies, comedy specials, and more through the video subscription service.
Netflix is currently available in over 190 countries. However, the service is more popular in some of these countries than in others. Here’s a breakdown of the most Netflix users by country in 2024.
Top 5 Countries with the Most Netflix Subscribers
1. United States
Netflix was founded in the U.S. in 1997, so it shouldn’t come as any surprise to hear it has the most Netflix users by country in 2024. There are about 67 million Netflix users in the country.
The U.S. is, by far, Netflix’s most profitable market. The company generated $31.7 billion in revenue in 2023 with about $14.4 billion coming from the U.S. and Canada region.
2. Brazil
The fact the U.S. is Netflix’s largest market won’t shock anyone. But people may be surprised to hear Brazil is the second-biggest market for Netflix.
There are more than 15 million Netflix users in Brazil. Netflix brings in over $1 billion in revenue each year from Latin America as a whole.
3. United Kingdom
The United Kingdom doesn’t have as many Netflix users as Brazil. It comes up short with about 14 million users.
But the U.K. is the second-largest market for Netflix in terms of revenue. The company pulls in almost $2.2 billion from the UK annually.
4. Germany
Netflix has only been available in Germany for a decade. It has, however, already seen a huge surge in its subscriber base. Germany is home to 13 million Netflix users.
5. France
Like Germany, France has only had access to Netflix for a decade. But the streaming service’s popularity has soared. France has over 10 million Netflix users.
The Rest of the Netflix Users by Country in 2024
These countries have the most Netflix users by country in 2024, but there are others hot on their heels. Mexico (10 million users), Japan (7 million users), Canada (6.7 million users), and Australia (6.5 million users) could climb this list in the coming years.
It may not be long before India starts moving up the list, too. Though it has about 8.5 million users today, Netflix has only been available in India since 2016. It might only be a matter of time before that number doubles or even triples.
