McDonald's is an American fast-food company founded in 1940. It was originally a single restaurant operated by Richard and Maurice McDonald in San Bernardino, California. The restaurant rebranded as a hamburger stand, and the company became a franchise in the following years.
The famous golden arches logo first appeared at a Phoenix, Arizona location in 1953. Ray Kroc joined McDonald's as a franchise agent in 1955 and purchased the chain from the McDonald brothers. The McDonald's headquarters is currently located in Chicago, Illinois.
McDonald's is the largest restaurant company in the world. There are over 37,000 McDonald's locations in about 120 countries around the world. The chain employs more than 1.7 million people and serves more than 70 million people. McDonald's revenues come from restaurant sales, royalties, and fees and rents paid in by the franchisees. As of March 2020, McDonald's has a market capitalization of $122.9 billion. In fiscal year 2019, McDonald's full-year results included system-wide sales of over $100 billion and consolidated revenues of $21.1 billion.
McDonald's success as a brand comes from its affordable food, incredibly fast service, menu item selection, and strategic marketing. McDonald's jingle, "ba da ba ba ba, I'm lovin' it," is easily recognizable and known by people everywhere.
McDonald's was the first fast-food chain to serve breakfast with its well-known Egg McMuffin. McDonald's lost money for five years before serving breakfast proved profitable; however, serving breakfast has since been one of McDonald's smartest decisions. In 2015, McDonald's starting serving its all-day breakfast menu amid increasing demands from customers. The decision causes McDonald's sales to increase by 5% in the first years of offering breakfast all-day.
Many countries that have McDonald's restaurants have different menu items that are unique to that country.
McDonald's is not only one of the most successful fast-food chains in the world, but it is also one of the most iconic corporations in the world.
Countries without McDonald's
McDonald's lacks presence in some countries around the world for various reasons. In some countries without McDonald's, the citizens lack the disposable income to establish a McDonald's franchise in their countries. Some countries lack the supply chains to keep a McDonald's running, and others have opened and closed McDonald's for various reasons.
The following countries do not have McDonald's:
- Burkina Faso
- Burma (Myanmar)
- Cape Verde
- Central African Republic
- Congo, the Democratic Republic of the
- East Timor
- Equatorial Guinea
- Ivory Coast
- Marshall Islands
- North Korea
- Papua New Guinea
- Saint Kitts and Nevis
- Saint Lucia
- Sao Tome and Principe
- Sierra Leone
- Solomon Islands
- South Sudan
Different countries have different reasons as to why they do not have McDonald's locations, including business disputes and obesity problems.
Only four of Africa's 54 countries have a McDonald's: Egypt, Mauritania, Morocco, and South Africa. These four countries have about 387 McDonald's restaurants combined, which is fewer than the 393 in Mexico alone. Other countries, such as Ghana and Kenya, have considered adding locations but have not taken action to do so yet.
Iceland had McDonald's before its financial crisis in 2009. Following the collapse of its currency, Iceland closed all of its McDonald's locations due to the high cost of importing the chain's required food products.
Macedonia had six franchises until McDonald's European head office had a dispute with the company that ran the franchises. In Bermuda, construction of a McDonald's was underway until protests erupted and a law was put into place that banned the establishment of a franchised restaurant in Bermuda.
McDonald's is currently banned in:
- North Korea