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The TikTok user data is estimated based on TikTok Ad Reach figures, which reflect the potential number of users that can be reached through advertisements on the platform. This data provides an approximation of the active user base by analyzing the reach and engagement metrics from TikTok’s advertising tools.
Country | Tiktok Users 2024 |
---|---|
United States | 148M |
Indonesia | 126.8M |
Brazil | 101.8M |
Mexico | 77.9M |
Vietnam | 69.7M |
Pakistan | 59.6M |
Russia | 58.2M |
Philippines | 48M |
Thailand | 44.4M |
Turkey | 37.7M |
Even though it can be difficult to compile data from all over the world, the United States appears to have the most Tik Tok users in the world. It is estimated that the United States has about 148 million people who engage with the popular video platform regularly. Tik Tok is owned by a Chinese company, but it is difficult to figure out how many people actually use the platform in China. Given the sheer size of the population of this country, the video platform possibly has more users in China; however, China censors the internet, and it can be difficult to figure out how many people in China use Tik Tok.
It is believed that Indonesia has the second most TikTok users in the world. Approximately 127 million people in Indonesia are estimated to use the platform regularly. As internet access continues to grow in Indonesia, it is possible that more people in Indonesia could begin to use the platform.
Brazil is believed to have the third most TikTok users in the world. It has been estimated that almost 102 million people in Brazil use TikTok to watch videos. The platform is growing quickly in South America, as more people gain exposure to everything that TikTok is able to produce. Other countries are slowly expanding the number of people who use TikTok.
There are several reasons why TikTok has become such a popular way for people to share videos with one another. First, the application is very easy to use. People do not need to have a lot of skills to figure out how to create a video. Second, the videos are not that long. People have very short attention spans today, and most people are not willing to watch longer videos. With TikTok, people can produce relatively short videos, and they can watch as many of them as they would like. Finally, there are a lot of special effects that people can add to their videos through TikTok. This makes it easier for people to attract followers, build a strong base, and even monetize the content they produce.
TikTok doesn’t have nearly the same popularity in Europe as it does in other parts of the world. For example, approximately 23 million people in the United Kingdom are estimated to use TikTok regularly. Germany and France each have approximately 23-24 million regular users. These numbers pale in comparison to the use of the app in other parts of the world, but it is entirely possible that TikTok could begin to grow in popularity in Europe in the foreseeable future.