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Watch Brands by Country 2024

Although many people do still use traditional wristwatches to keep track of the time, that’s not all they’re about in 2023. Throughout the rise of the digital age, watches have evolved into prized fashion accessories and powerful status signals more than anything else.

However, while people wear watches around the world and are fond of many different brands, the most popular options can vary greatly from one country to another. Here’s a brief overview of the differences.

Popular Watch Brands from Country to Country

Although each country has its own preferences as to factors like watch brand, some brands are iconic enough that they’re known the world over.

For example, Rolex is the world’s most popular, best-known brand by a landslide. In 2023, it’s the top choice of nearly 50 percent of the world’s watch-wearing countries. Examples include the United States, India, China, the United Kingdom, Egypt, Ethiopia, Switzerland, Afghanistan, and the United Arab Emirates.

Rolex brand watches are manufactured in Switzerland, and currently, the company boasts an impressive annual revenue of 9.2 billion dollars. Other popular, well-loved brands include (but are not limited to) Tudor, Hamilton, Tissot, Patek Phillipe, Omega, Cartier, Chanel, Gucci, and Breitling.

Factors Contributing to Watch Brand Popularity

The popularity of a particular watch brand within a given country or cultural group can be influenced by a variety of different factors beyond simple availability. Here are a few examples.

Local Style Preferences

Each country has its own unique preferences that may find more people who live there choosing one luxury watch brand over another. Some cultures prefer classic design approaches that never go out of style, while others might be more into bolder, cutting-edge options.

Marketing and Sponsorships

Celebrity endorsements aren’t just effective marketing tactics in Western nations. People all over the world have favorite celebrities, personalities, and influencers that could inspire them to choose one watch over another. Smart international marketing choices often lead to popularity spikes for that reason.

Tech Innovation

Countries that highly value top-tier technology, precision, and innovation are going to be more likely to favor watch manufacturers that reflect similar values. Meanwhile, other countries might care more about practicality, longevity, and similar benefits.

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Country
Most Popular Luxury Brand
Top Model
Domestic Watch Brands
Additional Top Selling Brands
Revenue in Luxury Watch Market
CanadaTudorTudor Black BayRolex, Omega$169
LatviaTissot
PhilippinesSeiko
IndiaRolex
ChinaRolexCIGA Design, Kiu Tai Yu, Sea-Gull
BangladeshRolex
EthiopiaRolex
EgyptRolex
DR CongoRolex
TanzaniaRolex
United KingdomRolexRolex DatejustAccurist, Arnold & Son, Bremont, Christopher Ward, Dunhill, Graham, Old EnglandTAG Heuer, Patek Philippe$754
South AfricaRolex
KenyaRolex
MyanmarRolex
UgandaRolex
SudanRolex
IraqRolex
AlgeriaRolex
AfghanistanRolex
MoroccoRolex
AngolaRolex
UzbekistanRolex
YemenRolex
MozambiqueRolex
GhanaRolex
MalaysiaRolex
NepalRolex
Ivory CoastRolex
CameroonRolex
Burkina FasoRolex
Sri LankaRolex
MalawiRolex
ZambiaRolex
ChadRolex
SomaliaRolex
SenegalRolex
CambodiaRolex
ZimbabweRolex
GuineaRolex
RwandaRolex
BeninRolex
BurundiRolex
TunisiaRolex
HaitiRolex
JordanRolex
AzerbaijanRolex
United Arab EmiratesRolexRolex DatejustCartier, Audemars Piguet$86
Sierra LeoneRolex
SwitzerlandRolexRolex Submariner245+ brands, including Audemars Piguet, Blancpain, Brietling, Bulova, Cartier, Louis Vuitton, Montblanc, Patek Philippe, Pieget, Rolex, Swatch, Tag Heuer, Tissot, Vacheron Constantin, & VictorinoxPatek Philippe, Omega$288
Hong KongRolexRolex DatejustF.P. Journe, Patek Philippe$10,700
KyrgyzstanRolex
Republic of the CongoRolex
SingaporeRolexRolex SubmarinerAudemars Piguet, Cartier, Panerai
Central African RepublicRolex
LiberiaRolex
New ZealandRolex
LebanonRolex
IrelandRolexMcGonigle
EritreaRolex
GeorgiaRolex
MongoliaRolex
GambiaRolex
ArmeniaRolex
QatarRolex
BotswanaRolex
NamibiaRolex
LesothoRolex
Trinidad and TobagoRolex
BahrainRolex
Timor LesteRolex
MauritiusRolex
FijiRolex
ComorosRolex
GuyanaRolex
BhutanRolex
Solomon IslandsRolex
SurinameRolex
Cape VerdeRolex
MaldivesRolex
BelizeRolex
Sao Tome and PrincipeRolex
Saint LuciaRolex
KiribatiRolex
MicronesiaRolex
TongaRolex
SeychellesRolex
Antigua and BarbudaRolex
Marshall IslandsRolex
San MarinoRolex
PakistanRado
Saudi ArabiaRado
IsraelRado
LibyaRado
OmanRado
NigerPatek Philippe
MaliPatek Philippe
Papua New GuineaPatek Philippe
TajikistanPatek Philippe
TogoPatek Philippe
GabonPatek Philippe
Guinea BissauPatek Philippe
Equatorial GuineaPatek Philippe
EswatiniPatek Philippe
DjiboutiPatek Philippe
SamoaPatek Philippe
GrenadaPatek Philippe
Saint Vincent and the GrenadinesPatek Philippe
DominicaPatek Philippe
LiechtensteinPatek Philippe
MonacoPatek Philippe
PalauPatek Philippe
NauruPatek Philippe
IndonesiaOmega
BrazilOmega
RussiaOmegaPoljot, Raketa
MexicoOmega
JapanOmegaOmega SpeedmasterCasio, Citizen, G-Shock, Hajime Asaoka, Jean Lassale, Kurono Tokyo, Minase, Orient, Orient Star, Ricoh, SeikoIWC, Rolex, Seiko$2,300
TurkeyOmega
ItalyOmegaAnonimo, Ferrari, Gucci, Meccaniche Veloci, Mecchaniche Orologi Milano, Officine Panerai, Panerai, Sector, U-Boat
ColombiaOmega
ArgentinaOmega
PolandOmega
UkraineOmega
PeruOmega
VenezuelaOmega
AustraliaOmegaOmega SeamasterPanzeraRolex, Seiko$276
ChileOmega
RomaniaOmega
EcuadorOmega
GuatemalaOmega
NetherlandsOmegaChristiaan van der Klaauw, Grönefeld, Staudt, Van der Gang
BoliviaOmega
BelgiumOmegaRessence
Dominican RepublicOmega
HondurasOmega
SwedenOmegaSjöö Sandström
Czech RepublicOmega
GreeceOmega
HungaryOmega
BelarusOmega
AustriaOmegaDoppelgänger, Habring
NicaraguaOmega
SerbiaOmega
BulgariaOmega
El SalvadorOmega
DenmarkOmega
SlovakiaOmega
FinlandOmegaSarpaneva, Voutilainen
NorwayOmega
Costa RicaOmega
PanamaOmega
CroatiaOmega
UruguayOmega
MoldovaOmega
Bosnia and HerzegovinaOmega
LithuaniaOmega
SloveniaOmega
EstoniaOmega
CyprusOmega
LuxembourgOmega
MontenegroOmega
MaltaOmega
BruneiOmega
IcelandOmega
IranNo Data
SyriaNo Data
CubaNo Data
TurkmenistanHublot
MauritaniaHublot
AlbaniaHublot
Saint Kitts and NevisHublot
TuvaluHublot
FranceHamiltonAlain Silberstein, Alexis Barthelay, Beuchat, Boucheron, Breguet, BRM, Cartier, Chanel, Chaumet, Dior, Hermès, Louis Vuitton, Nappey, Pequignet, Reservoir, Trilobe, Van Cleef & Arpels, Yema
SpainHamilton
PortugalHamilton
ParaguayHamilton
AndorraHamilton
ThailandGucci
LaosGucci
NigeriaCartier
VietnamCartier
South KoreaCartier
KazakhstanCartier
KuwaitCartier
JamaicaCartier
GermanyBreitlingOmega Speedmaster75+ brands, including Glashütte Original, Guinand, Hanhart, Nomos, Union Glashütte, and WempeOmega, Panerai, Seiko$708
North MacedoniaBreitling
BahamasBreitling
BarbadosBreitling
MadagascarAudemars Piguet
North KoreaAudemars Piguet
VanuatuA.lange & Sohne
showing: 192 rows

Which country has the best watch brand?

Rolex is the watch brand that is most popular around the world. It is a brand that is made in the country of Switzerland. Rolex has an annual revenue of 9.2 billion US dollars.

Frequently Asked Questions

Sources