Watch Brands by Country 2025

Although many people do still use traditional wristwatches to keep track of the time, that’s not all they’re about in 2023. Throughout the rise of the digital age, watches have evolved into prized fashion accessories and powerful status signals more than anything else.

However, while people wear watches around the world and are fond of many different brands, the most popular options can vary greatly from one country to another. Here’s a brief overview of the differences.

Popular Watch Brands from Country to Country

Although each country has its own preferences as to factors like watch brand, some brands are iconic enough that they’re known the world over.

For example, Rolex is the world’s most popular, best-known brand by a landslide. In 2023, it’s the top choice of nearly 50 percent of the world’s watch-wearing countries. Examples include the United States, India, China, the United Kingdom, Egypt, Ethiopia, Switzerland, Afghanistan, and the United Arab Emirates.

Rolex brand watches are manufactured in Switzerland, and currently, the company boasts an impressive annual revenue of 9.2 billion dollars. Other popular, well-loved brands include (but are not limited to) Tudor, Hamilton, Tissot, Patek Phillipe, Omega, Cartier, Chanel, Gucci, and Breitling.

Factors Contributing to Watch Brand Popularity

The popularity of a particular watch brand within a given country or cultural group can be influenced by a variety of different factors beyond simple availability. Here are a few examples.

Local Style Preferences

Each country has its own unique preferences that may find more people who live there choosing one luxury watch brand over another. Some cultures prefer classic design approaches that never go out of style, while others might be more into bolder, cutting-edge options.

Marketing and Sponsorships

Celebrity endorsements aren’t just effective marketing tactics in Western nations. People all over the world have favorite celebrities, personalities, and influencers that could inspire them to choose one watch over another. Smart international marketing choices often lead to popularity spikes for that reason.

Tech Innovation

Countries that highly value top-tier technology, precision, and innovation are going to be more likely to favor watch manufacturers that reflect similar values. Meanwhile, other countries might care more about practicality, longevity, and similar benefits.