Most Famous Country in the World 2026

Global Awareness Global FavorabilityTourist Arrivals (UN)

Global Awareness

40%

50%

60%

70%

80%

90%

100%

Italy

100%

United States

99%

Mexico

99%

United Kingdom

99%

Canada

99%

Country PerceptionCountry Tourism

	Country	Global Awareness 2025↓	Global Favorability 2025
	Italy	100%	73%
	United States	99%	69%
	Mexico	99%	55%
	United Kingdom	99%	60%
	Canada	99%	68%
	Japan	98%	64%
	Germany	98%	59%
	France	98%	58%
	Spain	98%	62%
	Costa Rica	98%	53%
	China	97%	18%
	Russia	97%	16%
	Argentina	97%	42%
	Afghanistan	97%	19%
	Belgium	97%	56%
	Dominican Republic	97%	42%
	Ireland	97%	72%
	Thailand	96%	43%
	Colombia	96%	39%
	Venezuela	96%	30%
	Australia	96%	72%
	Greece	96%	63%
	Norway	96%	66%
	Jamaica	96%	55%
	Bahamas	96%	64%
	Iceland	96%	65%
	Pakistan	95%	18%
	Brazil	95%	49%
	Egypt	95%	34%
	Philippines	95%	47%
	Kenya	95%	32%
	South Korea	95%	50%
	Ukraine	95%	50%
	Poland	95%	53%
	Saudi Arabia	95%	22%
	North Korea	95%	18%
	Chile	95%	40%
	Netherlands	95%	61%
	Sweden	95%	64%
	Israel	95%	35%
	Finland	95%	63%
	New Zealand	95%	64%
	Indonesia	94%	22%
	Nigeria	94%	29%
	Vietnam	94%	34%
	Turkey	94%	31%
	South Africa	94%	33%
	Iraq	94%	13%
	Peru	94%	42%
	Madagascar	94%	41%
	Guatemala	94%	33%
	Ecuador	94%	30%
	Haiti	94%	26%
	Cuba	94%	26%
	Czechia	94%	40%
	Portugal	94%	50%
	Hungary	94%	34%
	Austria	94%	58%
	India	93%	28%
	Ethiopia	93%	26%
	Morocco	93%	37%
	Romania	93%	33%
	Honduras	93%	29%
	Switzerland	93%	66%
	El Salvador	93%	25%
	Singapore	93%	40%
	Palestine	93%	28%
	Panama	93%	34%
	Iran	92%	15%
	Malaysia	92%	30%
	Bolivia	92%	27%
	Nicaragua	92%	26%
	Denmark	92%	58%
	Uruguay	92%	32%
	Slovakia	91%	29%
	Croatia	91%	37%
	Mongolia	91%	32%
	Uganda	90%	25%
	Nepal	90%	36%
	Syria	90%	16%
	Cambodia	90%	25%
	Serbia	90%	30%
	Lebanon	90%	17%
	Kuwait	90%	21%
	Fiji	90%	46%
	Monaco	90%	42%
	Vatican City	90%	48%
	Bangladesh	89%	25%
	Sudan	89%	14%
	Algeria	89%	21%
	Zimbabwe	89%	28%
	Jordan	89%	22%
	Libya	89%	16%
	Belize	89%	40%
	Barbados	89%	42%
	Yemen	88%	17%
	Niger	88%	19%
	Zambia	88%	25%
	Somalia	88%	16%
	Paraguay	88%	29%
	Bulgaria	88%	28%
	Ghana	87%	25%
	Rwanda	87%	22%
	Lithuania	87%	32%
	Albania	87%	20%
	Guinea	86%	12%
	South Sudan	86%	12%
	United Arab Emirates	86%	23%
	Republic of the Congo	85%	24%
	Armenia	85%	29%
	DR Congo	84%	25%
	Sri Lanka	84%	24%
	Papua New Guinea	84%	26%
	Liberia	84%	22%
	Georgia	83%	32%
	Slovenia	83%	27%
	Angola	82%	16%
	Cameroon	82%	21%
	Guyana	82%	22%
	Tanzania	81%	24%
	Senegal	81%	17%
	Belarus	81%	17%
	Central African Republic	81%	20%
	Cyprus	81%	29%
	Samoa	81%	38%
	Dominica	81%	29%
	Qatar	80%	21%
	Trinidad and Tobago	80%	34%
	Luxembourg	80%	39%
	Montenegro	80%	25%
	Malta	80%	30%
	Bosnia and Herzegovina	79%	21%
	Latvia	79%	27%
	Grenada	79%	23%
	Ivory Coast	78%	26%
	Kazakhstan	78%	19%
	Laos	78%	25%
	Maldives	78%	32%
	Uzbekistan	77%	17%
	Mali	77%	22%
	Sierra Leone	76%	22%
	Estonia	76%	28%
	Saint Lucia	76%	35%
	Antigua and Barbuda	76%	30%
	Mozambique	75%	22%
	Chad	75%	15%
	Namibia	75%	17%
	Botswana	75%	18%
	North Macedonia	75%	19%
	Liechtenstein	75%	27%
	Oman	74%	17%
	Eswatini	73%	19%
	Turkmenistan	72%	13%
	Moldova	71%	20%
	Myanmar	70%	17%
	Equatorial Guinea	70%	16%
	Tunisia	69%	16%
	Cape Verde	69%	24%
	Togo	68%	21%
	Tonga	67%	22%
	Tajikistan	66%	13%
	Solomon Islands	66%	25%
	Kyrgyzstan	65%	16%
	Azerbaijan	64%	17%
	Saint Vincent and the Grenadines	64%	21%
	Malawi	63%	15%
	Bahrain	63%	17%
	Marshall Islands	63%	21%
	Guinea-Bissau	62%	18%
	Andorra	62%	19%
	San Marino	62%	21%
	Bhutan	61%	16%
	Burundi	58%	17%
	Suriname	58%	13%
	Benin	57%	12%
	Brunei	56%	15%
	Vanuatu	56%	17%
	Gabon	55%	14%
	Djibouti	55%	14%
	Seychelles	54%	18%
	Eritrea	53%	13%
	Gambia	52%	13%
	Lesotho	52%	16%
	Mauritius	52%	15%
	Mauritania	49%	11%
	Comoros	49%	11%
	Saint Kitts and Nevis	49%	18%
	Nauru	49%	15%
	Timor-Leste	48%	12%
	Palau	48%	18%
	Tuvalu	48%	16%
	Burkina Faso	47%	10%
	Micronesia	47%	16%
	Sao Tome and Principe	44%	11%
	Kiribati	39%	12%