CPM Rates by Country 2025
Google AdSense CPM
$0
$0
$0
$0
$1
$1
$1
Country | Google AdSense CPM 2024↓ | YouTube CPM 2023 | YouTube CPM 2023 | Facebook CPM 2024 | |
|---|---|---|---|---|---|
 | United States | $0.68 | $32.75 | €29.81 | $20.48 |
 | Vatican City | $0.68 | |||
 | Canada | $0.49 | $29.15 | €26.53 | $14.03 |
 | Switzerland | $0.47 | $23.13 | €21.05 | $9.75 |
 | Australia | $0.46 | $36.21 | €32.96 | $11.04 |
 | Germany | $0.43 | $18.79 | €17.10 | $10.05 |
 | Singapore | $0.41 | $17.75 | €16.15 | $8.66 |
 | New Zealand | $0.41 | $28.15 | €25.62 | $9.09 |
 | Austria | $0.36 | $16.86 | €15.34 | $9.24 |
 | Nauru | $0.36 | |||
 | United Kingdom | $0.35 | $21.59 | €19.65 | $10.85 |
 | Belgium | $0.35 | $15.43 | €14.04 | $9.18 |
 | United Arab Emirates | $0.35 | $8.13 | €7.40 | $8.98 |
 | Finland | $0.35 | $11.29 | €10.28 | $6.87 |
 | South Africa | $0.34 | $10 | €9.10 | |
 | Hong Kong | $0.33 | $17.23 | €15.68 | $8.55 |
 | Tuvalu | $0.33 | |||
 | Sweden | $0.31 | $13.36 | €12.16 | $9.51 |
 | Latvia | $0.30 | $6.60 | €6.01 | |
 | Cayman Islands | $0.30 | $1 | €0.91 | |
 | Netherlands | $0.29 | $17.77 | €16.17 | $9.49 |
 | Norway | $0.29 | $20.17 | €18.36 | $9.67 |
 | Ireland | $0.29 | $18.20 | €16.56 | $11.66 |
 | Japan | $0.28 | $10.53 | €9.58 | $7.09 |
 | France | $0.28 | $4.51 | €4.10 | $8.05 |
 | Denmark | $0.28 | $17.49 | €15.92 | $9.29 |
 | Brunei | $0.28 | $0.80 | €0.73 | |
 | Liechtenstein | $0.26 | $1 | €0.91 | |
 | Italy | $0.25 | $0.89 | €0.81 | $8.06 |
 | United States Virgin Islands | $0.25 | $3.29 | €2.99 | |
 | Tonga | $0.24 | |||
 | Spain | $0.23 | $14.22 | €12.94 | $9.41 |
 | Bahrain | $0.23 | $0.35 | €0.32 | |
 | Vanuatu | $0.23 | $0.35 | €0.32 | |
 | Uganda | $0.22 | $2.22 | €2.02 | |
 | Israel | $0.22 | $14.08 | €12.81 | $6.09 |
 | Puerto Rico | $0.22 | $8.05 | €7.33 | |
 | Estonia | $0.22 | $0.35 | €0.32 | |
 | Iceland | $0.22 | $4.33 | €3.94 | |
 | Samoa | $0.22 | €0.00 | ||
 | Turks and Caicos Islands | $0.22 | $0.45 | €0.41 | |
 | Nigeria | $0.21 | $2.89 | €2.63 | |
 | Saudi Arabia | $0.21 | $0.33 | €0.30 | |
 | Kuwait | $0.21 | $6.56 | €5.97 | |
 | Brazil | $0.20 | $6.65 | €6.05 | |
 | Tanzania | $0.20 | $1.96 | €1.78 | |
 | Kenya | $0.20 | |||
 | Papua New Guinea | $0.20 | $2.27 | €2.07 | |
 | Portugal | $0.20 | $10.32 | €9.39 | $9.88 |
 | Qatar | $0.20 | $1.11 | €1.01 | |
 | Luxembourg | $0.20 | $0.35 | €0.32 | $7.22 |
 | Bahamas | $0.20 | $0.35 | €0.32 | |
 | New Caledonia | $0.20 | $1.33 | €1.21 | |
 | Poland | $0.19 | $7.67 | €6.98 | $9.41 |
 | Chile | $0.19 | $0.54 | €0.49 | |
 | Liberia | $0.19 | $2 | €1.82 | |
 | Costa Rica | $0.19 | $2.62 | €2.38 | |
 | Malta | $0.19 | $5.34 | €4.86 | |
 | Martinique | $0.19 | €0.00 | ||
 | French Guiana | $0.19 | €0.00 | ||
 | Antigua and Barbuda | $0.19 | $0.45 | €0.41 | |
 | Monaco | $0.19 | |||
 | Anguilla | $0.19 | |||
 | Mexico | $0.18 | $9.51 | €8.66 | $5.54 |
 | Republic of the Congo | $0.18 | $0.35 | €0.32 | |
 | Slovakia | $0.18 | $0.67 | €0.61 | |
 | Panama | $0.18 | $1.73 | €1.57 | |
 | Namibia | $0.18 | $2 | €1.82 | |
 | Guadeloupe | $0.18 | $2 | €1.82 | |
 | Guam | $0.18 | $2.38 | €2.17 | |
 | Aruba | $0.18 | €0.00 | ||
 | Sint Maarten | $0.18 | $0.50 | €0.46 | |
 | Montserrat | $0.18 | |||
 | Mozambique | $0.17 | $6.78 | €6.17 | |
 | Malawi | $0.17 | $0.35 | €0.32 | |
 | Chad | $0.17 | €0.00 | ||
 | Czech Republic | $0.17 | $9.73 | €8.86 | |
 | Hungary | $0.17 | $0.90 | €0.82 | $5.11 |
 | Oman | $0.17 | $3.78 | €3.44 | |
 | Bermuda | $0.17 | |||
 | Saint Kitts and Nevis | $0.17 | $0.45 | €0.41 | |
 | South Korea | $0.16 | $8.88 | €8.08 | $8.13 |
 | Malaysia | $0.16 | $1.40 | €1.27 | $3.60 |
 | Zambia | $0.16 | $13 | €11.83 | |
 | Rwanda | $0.16 | $1.09 | €0.99 | |
 | Dominican Republic | $0.16 | $2.67 | €2.43 | |
 | Lesotho | $0.16 | $0.35 | €0.32 | |
 | Fiji | $0.16 | $1 | €0.91 | |
 | Belize | $0.16 | $3 | €2.73 | |
 | Mayotte | $0.16 | $3 | €2.73 | |
 | Curacao | $0.16 | $0.35 | €0.32 | |
 | Kiribati | $0.16 | |||
 | Dominica | $0.16 | $0.45 | €0.41 | |
 | Russia | $0.15 | $1.45 | €1.32 | |
 | DR Congo | $0.15 | $0.40 | €0.36 | |
 | Thailand | $0.15 | $0.27 | €0.25 | |
 | Ivory Coast | $0.15 | $2.24 | €2.04 | |
 | Romania | $0.15 | $1.85 | €1.68 | |
 | Zimbabwe | $0.15 | $3 | €2.73 | |
 | Burundi | $0.15 | $2 | €1.82 | |
 | Jamaica | $0.15 | $4.94 | €4.50 | |
 | Lithuania | $0.15 | $6.86 | €6.24 | |
 | Botswana | $0.15 | $8.87 | €8.07 | |
 | Eswatini | $0.15 | $0.45 | €0.41 | |
 | Guyana | $0.15 | $4.50 | €4.10 | |
 | Greenland | $0.15 | |||
 | American Samoa | $0.15 | $0.35 | €0.32 | |
 | Northern Mariana Islands | $0.15 | $0.45 | €0.41 | |
 | Palau | $0.15 | |||
 | Cook Islands | $0.15 | |||
 | Saint Pierre and Miquelon | $0.15 | $1.67 | €1.52 | |
 | Ethiopia | $0.14 | $1.01 | €0.92 | |
 | Philippines | $0.14 | $0.48 | €0.44 | $10.73 |
 | Ghana | $0.14 | $1.91 | €1.74 | |
 | Burkina Faso | $0.14 | $1 | €0.91 | |
 | Somalia | $0.14 | $1.24 | €1.13 | |
 | Guatemala | $0.14 | $1.14 | €1.04 | |
 | Cambodia | $0.14 | $0.52 | €0.47 | |
 | Benin | $0.14 | $0.35 | €0.32 | |
 | Eritrea | $0.14 | |||
 | Uruguay | $0.14 | $3.17 | €2.89 | |
 | Guinea-Bissau | $0.14 | $2 | €1.82 | |
 | Cyprus | $0.14 | $7.31 | €6.65 | |
 | Mauritius | $0.14 | $7.05 | €6.42 | |
 | Solomon Islands | $0.14 | $0.35 | €0.32 | |
 | Cape Verde | $0.14 | $1.50 | €1.37 | |
 | Grenada | $0.14 | $4.25 | €3.87 | |
 | San Marino | $0.14 | $1.50 | €1.37 | |
 | India | $0.13 | $0.70 | €0.64 | $2.70 |
 | Colombia | $0.13 | $7.57 | €6.89 | |
 | Peru | $0.13 | $1.24 | €1.13 | |
 | Cameroon | $0.13 | $1.78 | €1.62 | |
 | Ecuador | $0.13 | $1.53 | €1.39 | |
 | Honduras | $0.13 | $3.32 | €3.02 | |
 | Paraguay | $0.13 | $2.48 | €2.26 | |
 | El Salvador | $0.13 | $3.03 | €2.76 | |
 | Lebanon | $0.13 | $1.70 | €1.55 | |
 | Gambia | $0.13 | $2.14 | €1.95 | |
 | Slovenia | $0.13 | $8.28 | €7.54 | $3.81 |
 | Trinidad and Tobago | $0.13 | $2.39 | €2.18 | |
 | Comoros | $0.13 | $3 | €2.73 | |
 | Reunion | $0.13 | $0.35 | €0.32 | |
 | Macau | $0.13 | $1.25 | €1.14 | |
 | Maldives | $0.13 | $2.01 | €1.83 | |
 | Barbados | $0.13 | $2 | €1.82 | |
 | French Polynesia | $0.13 | $0.35 | €0.32 | |
 | Sao Tome and Principe | $0.13 | |||
 | Saint Vincent and the Grenadines | $0.13 | $1.33 | €1.21 | |
 | Andorra | $0.13 | $0.35 | €0.32 | |
 | Faroe Islands | $0.13 | $0.35 | €0.32 | |
 | Indonesia | $0.12 | $0.20 | €0.18 | |
 | Afghanistan | $0.12 | $3.11 | €2.83 | |
 | Angola | $0.12 | $0.15 | €0.14 | |
 | Morocco | $0.12 | $0.34 | €0.31 | |
 | Taiwan | $0.12 | $0.59 | €0.54 | |
 | Guinea | $0.12 | $1 | €0.91 | |
 | Jordan | $0.12 | $1.50 | €1.37 | |
 | Togo | $0.12 | $1.87 | €1.70 | |
 | Sierra Leone | $0.12 | $3.50 | €3.19 | |
 | Nicaragua | $0.12 | $1.92 | €1.75 | |
 | Central African Republic | $0.12 | $1 | €0.91 | |
 | Equatorial Guinea | $0.12 | $0.35 | €0.32 | |
 | Bhutan | $0.12 | $6.30 | €5.73 | |
 | Suriname | $0.12 | $7.03 | €6.40 | |
 | Saint Lucia | $0.12 | $0.35 | €0.32 | |
 | Seychelles | $0.12 | $1.75 | €1.59 | |
 | Micronesia | $0.12 | |||
 | Pakistan | $0.11 | $0.59 | €0.54 | |
 | Bangladesh | $0.11 | $0.70 | €0.64 | |
 | Argentina | $0.11 | $0.77 | €0.70 | |
 | Niger | $0.11 | $6 | €5.46 | |
 | Mali | $0.11 | $8.41 | €7.65 | |
 | Kazakhstan | $0.11 | $1.77 | €1.61 | |
 | Senegal | $0.11 | $0.80 | €0.73 | |
 | Bolivia | $0.11 | $0.73 | €0.66 | |
 | Greece | $0.11 | $6.23 | €5.67 | $4.14 |
 | Laos | $0.11 | $5.09 | €4.63 | |
 | Bulgaria | $0.11 | $6.83 | €6.22 | |
 | Croatia | $0.11 | $1.85 | €1.68 | $5.07 |
 | Mongolia | $0.11 | $5.85 | €5.32 | |
 | Gabon | $0.11 | $0.35 | €0.32 | |
 | Timor-Leste | $0.11 | $0.67 | €0.61 | |
 | Djibouti | $0.11 | $1 | €0.91 | |
 | Gibraltar | $0.11 | $0.35 | €0.32 | |
 | Marshall Islands | $0.11 | |||
 | China | $0.10 | $1 | €0.91 | |
 | Egypt | $0.10 | $0.29 | €0.26 | |
 | Vietnam | $0.10 | $0.25 | €0.23 | |
 | Myanmar | $0.10 | $1.22 | €1.11 | |
 | Yemen | $0.10 | $1.11 | €1.01 | |
 | Uzbekistan | $0.10 | $0.94 | €0.86 | |
 | Nepal | $0.10 | $2.14 | €1.95 | |
 | Tunisia | $0.10 | $1 | €0.91 | |
 | Libya | $0.10 | $4.69 | €4.27 | |
 | Mauritania | $0.10 | $3.80 | €3.46 | |
 | Georgia | $0.10 | $3.46 | €3.15 | |
 | Albania | $0.10 | $0.74 | €0.67 | |
 | Turkey | $0.09 | $3.08 | €2.80 | |
 | Iraq | $0.09 | $0.71 | €0.65 | |
 | Ukraine | $0.09 | $1.27 | €1.16 | |
 | Madagascar | $0.09 | $0.50 | €0.46 | |
 | Sri Lanka | $0.09 | $4.06 | €3.70 | |
 | Haiti | $0.09 | $3 | €2.73 | |
 | Kyrgyzstan | $0.09 | $1.23 | €1.12 | |
 | Palestine | $0.09 | $2.50 | €2.28 | |
 | Moldova | $0.09 | $3.80 | €3.46 | |
 | Armenia | $0.09 | $3.91 | €3.56 | |
 | North Macedonia | $0.09 | $1.27 | €1.16 | |
 | Western Sahara | $0.09 | $0.35 | €0.32 | |
 | Falkland Islands | $0.09 | |||
 | Algeria | $0.08 | $2.57 | €2.34 | |
 | Venezuela | $0.08 | $3.75 | €3.41 | |
 | Azerbaijan | $0.08 | $0.59 | €0.54 | |
 | Belarus | $0.08 | $3.31 | €3.01 | |
 | Turkmenistan | $0.08 | $1 | €0.91 | |
 | Serbia | $0.08 | $1.20 | €1.09 | |
 | Montenegro | $0.08 | $0.35 | €0.32 | |
 | Bosnia and Herzegovina | $0.07 | $1.25 | €1.14 | |
 | Tajikistan | $0.06 | $1.67 | €1.52 |
- CPM is a unit of value used in internet advertising, and represents the cost to the advertiser for 1000 user impressions.
- CPM rates are dynamic and fluctuate depending upon a variety of factors, including content type, the popularity of the content, the user’s platform/OS and geographical location, and current events.
- Because CPM rates are so volatile, displayed values may differ significantly from rates paid by individual advertisers at a given time.
