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CPM Rates by Country 2024
- CPM is a unit of value used in internet advertising, and represents the cost to the advertiser for 1000 user impressions.
- CPM rates are dynamic and fluctuate depending upon a variety of factors, including content type, the popularity of the content, the user's platform/OS and geographical location, and current events.
- Because CPM rates are so volatile, displayed values may differ significantly from rates paid by individual advertisers at a given time.
Country | Facebook USD | Youtube 2023 (USD) | Youtube 2023 (EURO) | Google Adsense (USD) |
|---|---|---|---|---|
| United States | $20.48 | $32.75 | $29.81 | $0.68 |
| Canada | $14.03 | $29.15 | $26.53 | $0.49 |
| Ireland | $11.66 | $18.20 | $16.56 | $0.29 |
| Australia | $11.04 | $36.21 | $32.96 | $0.46 |
| United Kingdom | $10.85 | $21.59 | $19.65 | $0.35 |
| Philippines | $10.73 | $0.48 | $0.44 | $0.14 |
| Germany | $10.05 | $18.79 | $17.10 | $0.43 |
| Portugal | $9.88 | $10.32 | $9.39 | $0.20 |
| Switzerland | $9.75 | $23.13 | $21.05 | $0.47 |
| Norway | $9.67 | $20.17 | $18.36 | $0.29 |
| Sweden | $9.51 | $13.36 | $12.16 | $0.31 |
| Netherlands | $9.49 | $17.77 | $16.17 | $0.29 |
| Spain | $9.41 | $14.22 | $12.94 | $0.23 |
| Poland | $9.41 | $7.67 | $6.98 | $0.19 |
| Denmark | $9.29 | $17.49 | $15.92 | $0.28 |
| Austria | $9.24 | $16.86 | $15.34 | $0.36 |
| Belgium | $9.18 | $15.43 | $14.04 | $0.35 |
| New Zealand | $9.09 | $28.15 | $25.62 | $0.41 |
| United Arab Emirates | $8.98 | $8.13 | $7.40 | $0.35 |
| Singapore | $8.66 | $17.75 | $16.15 | $0.41 |
| Hong Kong | $8.55 | $17.23 | $15.68 | $0.33 |
| South Korea | $8.13 | $8.88 | $8.08 | $0.16 |
| Italy | $8.06 | $0.89 | $0.81 | $0.25 |
| France | $8.05 | $4.51 | $4.10 | $0.28 |
| Luxembourg | $7.22 | $0.35 | $0.32 | $0.20 |
| Japan | $7.09 | $10.53 | $9.58 | $0.28 |
| Finland | $6.87 | $11.29 | $10.28 | $0.35 |
| Israel | $6.09 | $14.08 | $12.81 | $0.22 |
| Mexico | $5.54 | $9.51 | $8.66 | $0.18 |
| Hungary | $5.11 | $0.90 | $0.82 | $0.17 |
| Croatia | $5.07 | $1.85 | $1.68 | $0.11 |
| Greece | $4.14 | $6.23 | $5.67 | $0.11 |
| Slovenia | $3.81 | $8.28 | $7.54 | $0.13 |
| Malaysia | $3.60 | $1.40 | $1.27 | $0.16 |
| India | $2.70 | $0.70 | $0.64 | $0.13 |
| China | $1 | $0.91 | $0.10 | |
| Indonesia | $0.20 | $0.18 | $0.12 | |
| Pakistan | $0.59 | $0.54 | $0.11 | |
| Nigeria | $2.89 | $2.63 | $0.21 | |
| Brazil | $6.65 | $6.05 | $0.20 | |
| Bangladesh | $0.70 | $0.64 | $0.11 | |
| Russia | $1.45 | $1.32 | $0.15 | |
| Ethiopia | $1.01 | $0.92 | $0.14 | |
| Egypt | $0.29 | $0.26 | $0.10 | |
| DR Congo | $0.40 | $0.36 | $0.15 | |
| Vietnam | $0.25 | $0.23 | $0.10 | |
| Turkey | $3.08 | $2.80 | $0.09 | |
| Thailand | $0.27 | $0.25 | $0.15 | |
| Tanzania | $1.96 | $1.78 | $0.20 | |
| South Africa | $10 | $9.10 | $0.34 | |
| Kenya | $0.20 | |||
| Myanmar | $1.22 | $1.11 | $0.10 | |
| Colombia | $7.57 | $6.89 | $0.13 | |
| Uganda | $2.22 | $2.02 | $0.22 | |
| Iraq | $0.71 | $0.65 | $0.09 | |
| Algeria | $2.57 | $2.34 | $0.08 | |
| Argentina | $0.77 | $0.70 | $0.11 | |
| Afghanistan | $3.11 | $2.83 | $0.12 | |
| Morocco | $0.34 | $0.31 | $0.12 | |
| Ukraine | $1.27 | $1.16 | $0.09 | |
| Angola | $0.15 | $0.14 | $0.12 | |
| Saudi Arabia | $0.33 | $0.30 | $0.21 | |
| Uzbekistan | $0.94 | $0.86 | $0.10 | |
| Yemen | $1.11 | $1.01 | $0.10 | |
| Mozambique | $6.78 | $6.17 | $0.17 | |
| Ghana | $1.91 | $1.74 | $0.14 | |
| Peru | $1.24 | $1.13 | $0.13 | |
| Nepal | $2.14 | $1.95 | $0.10 | |
| Madagascar | $0.50 | $0.46 | $0.09 | |
| Ivory Coast | $2.24 | $2.04 | $0.15 | |
| Venezuela | $3.75 | $3.41 | $0.08 | |
| Cameroon | $1.78 | $1.62 | $0.13 | |
| Niger | $6 | $5.46 | $0.11 | |
| Mali | $8.41 | $7.65 | $0.11 | |
| Taiwan | $0.59 | $0.54 | $0.12 | |
| Burkina Faso | $1 | $0.91 | $0.14 | |
| Sri Lanka | $4.06 | $3.70 | $0.09 | |
| Malawi | $0.35 | $0.32 | $0.17 | |
| Zambia | $13 | $11.83 | $0.16 | |
| Kazakhstan | $1.77 | $1.61 | $0.11 | |
| Chile | $0.54 | $0.49 | $0.19 | |
| Romania | $1.85 | $1.68 | $0.15 | |
| Chad | $0.17 | |||
| Somalia | $1.24 | $1.13 | $0.14 | |
| Ecuador | $1.53 | $1.39 | $0.13 | |
| Guatemala | $1.14 | $1.04 | $0.14 | |
| Senegal | $0.80 | $0.73 | $0.11 | |
| Cambodia | $0.52 | $0.47 | $0.14 | |
| Zimbabwe | $3 | $2.73 | $0.15 | |
| Guinea | $1 | $0.91 | $0.12 | |
| Rwanda | $1.09 | $0.99 | $0.16 | |
| Benin | $0.35 | $0.32 | $0.14 | |
| Burundi | $2 | $1.82 | $0.15 | |
| Bolivia | $0.73 | $0.66 | $0.11 | |
| Tunisia | $1 | $0.91 | $0.10 | |
| Haiti | $3 | $2.73 | $0.09 | |
| Dominican Republic | $2.67 | $2.43 | $0.16 | |
| Jordan | $1.50 | $1.37 | $0.12 | |
| Honduras | $3.32 | $3.02 | $0.13 | |
| Papua New Guinea | $2.27 | $2.07 | $0.20 | |
| Czech Republic | $9.73 | $8.86 | $0.17 | |
| Azerbaijan | $0.59 | $0.54 | $0.08 | |
| Tajikistan | $1.67 | $1.52 | $0.06 | |
| Belarus | $3.31 | $3.01 | $0.08 | |
| Togo | $1.87 | $1.70 | $0.12 | |
| Sierra Leone | $3.50 | $3.19 | $0.12 | |
| Laos | $5.09 | $4.63 | $0.11 | |
| Nicaragua | $1.92 | $1.75 | $0.12 | |
| Serbia | $1.20 | $1.09 | $0.08 | |
| Libya | $4.69 | $4.27 | $0.10 | |
| Paraguay | $2.48 | $2.26 | $0.13 | |
| Kyrgyzstan | $1.23 | $1.12 | $0.09 | |
| Bulgaria | $6.83 | $6.22 | $0.11 | |
| Turkmenistan | $1 | $0.91 | $0.08 | |
| El Salvador | $3.03 | $2.76 | $0.13 | |
| Republic of the Congo | $0.35 | $0.32 | $0.18 | |
| Central African Republic | $1 | $0.91 | $0.12 | |
| Slovakia | $0.67 | $0.61 | $0.18 | |
| Liberia | $2 | $1.82 | $0.19 | |
| Palestine | $2.50 | $2.28 | $0.09 | |
| Costa Rica | $2.62 | $2.38 | $0.19 | |
| Lebanon | $1.70 | $1.55 | $0.13 | |
| Mauritania | $3.80 | $3.46 | $0.10 | |
| Oman | $3.78 | $3.44 | $0.17 | |
| Panama | $1.73 | $1.57 | $0.18 | |
| Kuwait | $6.56 | $5.97 | $0.21 | |
| Eritrea | $0.14 | |||
| Georgia | $3.46 | $3.15 | $0.10 | |
| Mongolia | $5.85 | $5.32 | $0.11 | |
| Uruguay | $3.17 | $2.89 | $0.14 | |
| Moldova | $3.80 | $3.46 | $0.09 | |
| Puerto Rico | $8.05 | $7.33 | $0.22 | |
| Bosnia and Herzegovina | $1.25 | $1.14 | $0.07 | |
| Gambia | $2.14 | $1.95 | $0.13 | |
| Albania | $0.74 | $0.67 | $0.10 | |
| Jamaica | $4.94 | $4.50 | $0.15 | |
| Armenia | $3.91 | $3.56 | $0.09 | |
| Qatar | $1.11 | $1.01 | $0.20 | |
| Botswana | $8.87 | $8.07 | $0.15 | |
| Lithuania | $6.86 | $6.24 | $0.15 | |
| Namibia | $2 | $1.82 | $0.18 | |
| Gabon | $0.35 | $0.32 | $0.11 | |
| Lesotho | $0.35 | $0.32 | $0.16 | |
| Guinea Bissau | $2 | $1.82 | $0.14 | |
| North Macedonia | $1.27 | $1.16 | $0.09 | |
| Latvia | $6.60 | $6.01 | $0.30 | |
| Equatorial Guinea | $0.35 | $0.32 | $0.12 | |
| Trinidad and Tobago | $2.39 | $2.18 | $0.13 | |
| Bahrain | $0.35 | $0.32 | $0.23 | |
| Timor Leste | $0.67 | $0.61 | $0.11 | |
| Estonia | $0.35 | $0.32 | $0.22 | |
| Mauritius | $7.05 | $6.42 | $0.14 | |
| Cyprus | $7.31 | $6.65 | $0.14 | |
| Eswatini | $0.45 | $0.41 | $0.15 | |
| Djibouti | $1 | $0.91 | $0.11 | |
| Reunion | $0.35 | $0.32 | $0.13 | |
| Fiji | $1 | $0.91 | $0.16 | |
| Comoros | $3 | $2.73 | $0.13 | |
| Guyana | $4.50 | $4.10 | $0.15 | |
| Bhutan | $6.30 | $5.73 | $0.12 | |
| Solomon Islands | $0.35 | $0.32 | $0.14 | |
| Macau | $1.25 | $1.14 | $0.13 | |
| Suriname | $7.03 | $6.40 | $0.12 | |
| Montenegro | $0.35 | $0.32 | $0.08 | |
| Cape Verde | $1.50 | $1.37 | $0.14 | |
| Western Sahara | $0.35 | $0.32 | $0.09 | |
| Malta | $5.34 | $4.86 | $0.19 | |
| Maldives | $2.01 | $1.83 | $0.13 | |
| Brunei | $0.80 | $0.73 | $0.28 | |
| Belize | $3 | $2.73 | $0.16 | |
| Bahamas | $0.35 | $0.32 | $0.20 | |
| Guadeloupe | $2 | $1.82 | $0.18 | |
| Iceland | $4.33 | $3.94 | $0.22 | |
| Martinique | $0.19 | |||
| Mayotte | $3 | $2.73 | $0.16 | |
| Vanuatu | $0.35 | $0.32 | $0.23 | |
| French Guiana | $0.19 | |||
| French Polynesia | $0.35 | $0.32 | $0.13 | |
| New Caledonia | $1.33 | $1.21 | $0.20 | |
| Barbados | $2 | $1.82 | $0.13 | |
| Sao Tome and Principe | $0.13 | |||
| Samoa | $0.22 | |||
| Curacao | $0.35 | $0.32 | $0.16 | |
| Saint Lucia | $0.35 | $0.32 | $0.12 | |
| Guam | $2.38 | $2.17 | $0.18 | |
| Kiribati | $0.16 | |||
| Grenada | $4.25 | $3.87 | $0.14 | |
| Micronesia | $0.12 | |||
| Tonga | $0.24 | |||
| Seychelles | $1.75 | $1.59 | $0.12 | |
| Aruba | $0.18 | |||
| Saint Vincent and the Grenadines | $1.33 | $1.21 | $0.13 | |
| United States Virgin Islands | $3.29 | $2.99 | $0.25 | |
| Antigua and Barbuda | $0.45 | $0.41 | $0.19 | |
| Andorra | $0.35 | $0.32 | $0.13 | |
| Dominica | $0.45 | $0.41 | $0.16 | |
| Cayman Islands | $1 | $0.91 | $0.30 | |
| Bermuda | $0.17 | |||
| Greenland | $0.15 | |||
| Faroe Islands | $0.35 | $0.32 | $0.13 | |
| Northern Mariana Islands | $0.45 | $0.41 | $0.15 | |
| Saint Kitts and Nevis | $0.45 | $0.41 | $0.17 | |
| Turks and Caicos Islands | $0.45 | $0.41 | $0.22 | |
| Sint Maarten | $0.50 | $0.46 | $0.18 | |
| American Samoa | $0.35 | $0.32 | $0.15 | |
| Marshall Islands | $0.11 | |||
| Liechtenstein | $1 | $0.91 | $0.26 | |
| Monaco | $0.19 | |||
| San Marino | $1.50 | $1.37 | $0.14 | |
| Gibraltar | $0.35 | $0.32 | $0.11 | |
| Palau | $0.15 | |||
| Cook Islands | $0.15 | |||
| Anguilla | $0.19 | |||
| Nauru | $0.36 | |||
| Tuvalu | $0.33 | |||
| Saint Pierre and Miquelon | $1.67 | $1.52 | $0.15 | |
| Montserrat | $0.18 | |||
| Falkland Islands | $0.09 | |||
| Vatican City | $0.68 |
showing: 219 rows