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$22

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CPM Rates by Country 2024

  • CPM is a unit of value used in internet advertising, and represents the cost to the advertiser for 1000 user impressions.
  • CPM rates are dynamic and fluctuate depending upon a variety of factors, including content type, the popularity of the content, the user's platform/OS and geographical location, and current events.
  • Because CPM rates are so volatile, displayed values may differ significantly from rates paid by individual advertisers at a given time.

Download Table Data

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Country
Facebook USD
Youtube 2023 (USD)
Youtube 2023 (EURO)
Google Adsense (USD)
United States$20.48$32.75$29.81$0.68
Canada$14.03$29.15$26.53$0.49
Ireland$11.66$18.20$16.56$0.29
Australia$11.04$36.21$32.96$0.46
United Kingdom$10.85$21.59$19.65$0.35
Philippines$10.73$0.48$0.44$0.14
Germany$10.05$18.79$17.10$0.43
Portugal$9.88$10.32$9.39$0.20
Switzerland$9.75$23.13$21.05$0.47
Norway$9.67$20.17$18.36$0.29
Sweden$9.51$13.36$12.16$0.31
Netherlands$9.49$17.77$16.17$0.29
Spain$9.41$14.22$12.94$0.23
Poland$9.41$7.67$6.98$0.19
Denmark$9.29$17.49$15.92$0.28
Austria$9.24$16.86$15.34$0.36
Belgium$9.18$15.43$14.04$0.35
New Zealand$9.09$28.15$25.62$0.41
United Arab Emirates$8.98$8.13$7.40$0.35
Singapore$8.66$17.75$16.15$0.41
Hong Kong$8.55$17.23$15.68$0.33
South Korea$8.13$8.88$8.08$0.16
Italy$8.06$0.89$0.81$0.25
France$8.05$4.51$4.10$0.28
Luxembourg$7.22$0.35$0.32$0.20
Japan$7.09$10.53$9.58$0.28
Finland$6.87$11.29$10.28$0.35
Israel$6.09$14.08$12.81$0.22
Mexico$5.54$9.51$8.66$0.18
Hungary$5.11$0.90$0.82$0.17
Croatia$5.07$1.85$1.68$0.11
Greece$4.14$6.23$5.67$0.11
Slovenia$3.81$8.28$7.54$0.13
Malaysia$3.60$1.40$1.27$0.16
India$2.70$0.70$0.64$0.13
China$1$0.91$0.10
Indonesia$0.20$0.18$0.12
Pakistan$0.59$0.54$0.11
Nigeria$2.89$2.63$0.21
Brazil$6.65$6.05$0.20
Bangladesh$0.70$0.64$0.11
Russia$1.45$1.32$0.15
Ethiopia$1.01$0.92$0.14
Egypt$0.29$0.26$0.10
DR Congo$0.40$0.36$0.15
Vietnam$0.25$0.23$0.10
Turkey$3.08$2.80$0.09
Thailand$0.27$0.25$0.15
Tanzania$1.96$1.78$0.20
South Africa$10$9.10$0.34
Kenya$0.20
Myanmar$1.22$1.11$0.10
Colombia$7.57$6.89$0.13
Uganda$2.22$2.02$0.22
Iraq$0.71$0.65$0.09
Algeria$2.57$2.34$0.08
Argentina$0.77$0.70$0.11
Afghanistan$3.11$2.83$0.12
Morocco$0.34$0.31$0.12
Ukraine$1.27$1.16$0.09
Angola$0.15$0.14$0.12
Saudi Arabia$0.33$0.30$0.21
Uzbekistan$0.94$0.86$0.10
Yemen$1.11$1.01$0.10
Mozambique$6.78$6.17$0.17
Ghana$1.91$1.74$0.14
Peru$1.24$1.13$0.13
Nepal$2.14$1.95$0.10
Madagascar$0.50$0.46$0.09
Ivory Coast$2.24$2.04$0.15
Venezuela$3.75$3.41$0.08
Cameroon$1.78$1.62$0.13
Niger$6$5.46$0.11
Mali$8.41$7.65$0.11
Taiwan$0.59$0.54$0.12
Burkina Faso$1$0.91$0.14
Sri Lanka$4.06$3.70$0.09
Malawi$0.35$0.32$0.17
Zambia$13$11.83$0.16
Kazakhstan$1.77$1.61$0.11
Chile$0.54$0.49$0.19
Romania$1.85$1.68$0.15
Chad$0.17
Somalia$1.24$1.13$0.14
Ecuador$1.53$1.39$0.13
Guatemala$1.14$1.04$0.14
Senegal$0.80$0.73$0.11
Cambodia$0.52$0.47$0.14
Zimbabwe$3$2.73$0.15
Guinea$1$0.91$0.12
Rwanda$1.09$0.99$0.16
Benin$0.35$0.32$0.14
Burundi$2$1.82$0.15
Bolivia$0.73$0.66$0.11
Tunisia$1$0.91$0.10
Haiti$3$2.73$0.09
Dominican Republic$2.67$2.43$0.16
Jordan$1.50$1.37$0.12
Honduras$3.32$3.02$0.13
Papua New Guinea$2.27$2.07$0.20
Czech Republic$9.73$8.86$0.17
Azerbaijan$0.59$0.54$0.08
Tajikistan$1.67$1.52$0.06
Belarus$3.31$3.01$0.08
Togo$1.87$1.70$0.12
Sierra Leone$3.50$3.19$0.12
Laos$5.09$4.63$0.11
Nicaragua$1.92$1.75$0.12
Serbia$1.20$1.09$0.08
Libya$4.69$4.27$0.10
Paraguay$2.48$2.26$0.13
Kyrgyzstan$1.23$1.12$0.09
Bulgaria$6.83$6.22$0.11
Turkmenistan$1$0.91$0.08
El Salvador$3.03$2.76$0.13
Republic of the Congo$0.35$0.32$0.18
Central African Republic$1$0.91$0.12
Slovakia$0.67$0.61$0.18
Liberia$2$1.82$0.19
Palestine$2.50$2.28$0.09
Costa Rica$2.62$2.38$0.19
Lebanon$1.70$1.55$0.13
Mauritania$3.80$3.46$0.10
Oman$3.78$3.44$0.17
Panama$1.73$1.57$0.18
Kuwait$6.56$5.97$0.21
Eritrea$0.14
Georgia$3.46$3.15$0.10
Mongolia$5.85$5.32$0.11
Uruguay$3.17$2.89$0.14
Moldova$3.80$3.46$0.09
Puerto Rico$8.05$7.33$0.22
Bosnia and Herzegovina$1.25$1.14$0.07
Gambia$2.14$1.95$0.13
Albania$0.74$0.67$0.10
Jamaica$4.94$4.50$0.15
Armenia$3.91$3.56$0.09
Qatar$1.11$1.01$0.20
Botswana$8.87$8.07$0.15
Lithuania$6.86$6.24$0.15
Namibia$2$1.82$0.18
Gabon$0.35$0.32$0.11
Lesotho$0.35$0.32$0.16
Guinea Bissau$2$1.82$0.14
North Macedonia$1.27$1.16$0.09
Latvia$6.60$6.01$0.30
Equatorial Guinea$0.35$0.32$0.12
Trinidad and Tobago$2.39$2.18$0.13
Bahrain$0.35$0.32$0.23
Timor Leste$0.67$0.61$0.11
Estonia$0.35$0.32$0.22
Mauritius$7.05$6.42$0.14
Cyprus$7.31$6.65$0.14
Eswatini$0.45$0.41$0.15
Djibouti$1$0.91$0.11
Reunion$0.35$0.32$0.13
Fiji$1$0.91$0.16
Comoros$3$2.73$0.13
Guyana$4.50$4.10$0.15
Bhutan$6.30$5.73$0.12
Solomon Islands$0.35$0.32$0.14
Macau$1.25$1.14$0.13
Suriname$7.03$6.40$0.12
Montenegro$0.35$0.32$0.08
Cape Verde$1.50$1.37$0.14
Western Sahara$0.35$0.32$0.09
Malta$5.34$4.86$0.19
Maldives$2.01$1.83$0.13
Brunei$0.80$0.73$0.28
Belize$3$2.73$0.16
Bahamas$0.35$0.32$0.20
Guadeloupe$2$1.82$0.18
Iceland$4.33$3.94$0.22
Martinique$0.19
Mayotte$3$2.73$0.16
Vanuatu$0.35$0.32$0.23
French Guiana$0.19
French Polynesia$0.35$0.32$0.13
New Caledonia$1.33$1.21$0.20
Barbados$2$1.82$0.13
Sao Tome and Principe$0.13
Samoa$0.22
Curacao$0.35$0.32$0.16
Saint Lucia$0.35$0.32$0.12
Guam$2.38$2.17$0.18
Kiribati$0.16
Grenada$4.25$3.87$0.14
Micronesia$0.12
Tonga$0.24
Seychelles$1.75$1.59$0.12
Aruba$0.18
Saint Vincent and the Grenadines$1.33$1.21$0.13
United States Virgin Islands$3.29$2.99$0.25
Antigua and Barbuda$0.45$0.41$0.19
Andorra$0.35$0.32$0.13
Dominica$0.45$0.41$0.16
Cayman Islands$1$0.91$0.30
Bermuda$0.17
Greenland$0.15
Faroe Islands$0.35$0.32$0.13
Northern Mariana Islands$0.45$0.41$0.15
Saint Kitts and Nevis$0.45$0.41$0.17
Turks and Caicos Islands$0.45$0.41$0.22
Sint Maarten$0.50$0.46$0.18
American Samoa$0.35$0.32$0.15
Marshall Islands$0.11
Liechtenstein$1$0.91$0.26
Monaco$0.19
San Marino$1.50$1.37$0.14
Gibraltar$0.35$0.32$0.11
Palau$0.15
Cook Islands$0.15
Anguilla$0.19
Nauru$0.36
Tuvalu$0.33
Saint Pierre and Miquelon$1.67$1.52$0.15
Montserrat$0.18
Falkland Islands$0.09
Vatican City$0.68
showing: 219 rows

Sources