Internet Usage
Adsense CPC Rates by Country 2026
CPC Rates (Cost Per Click)
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
$0.70
$0.80
$0.90
6 Countries with the Highest Adsense CPC Rates
Country | CPC Rates (Cost Per Click)↓ | Click-Through Rate | Google AdSense CPM 2024 | |
|---|---|---|---|---|
 | Iceland | $0.83 | $0.22 | |
 | Albania | $0.65 | $0.10 | |
 | Luxembourg | $0.65 | 0.55% | $0.20 |
 | United States | $0.61 | 0.75% | $0.68 |
 | Australia | $0.57 | 0.72% | $0.46 |
 | Montenegro | $0.55 | $0.08 | |
 | United Kingdom | $0.48 | 1.06% | $0.35 |
 | Canada | $0.45 | 0.79% | $0.49 |
 | Austria | $0.45 | 0.69% | $0.36 |
 | Finland | $0.45 | 0.54% | $0.35 |
 | Slovenia | $0.34 | $0.13 | |
 | Slovakia | $0.33 | $0.18 | |
 | New Zealand | $0.33 | 1.21% | $0.41 |
 | Sweden | $0.31 | 0.7% | $0.31 |
 | Ireland | $0.31 | 0.73% | $0.29 |
 | Croatia | $0.30 | $0.11 | |
 | Denmark | $0.28 | 0.7% | $0.28 |
 | Singapore | $0.27 | 0.96% | $0.41 |
 | South Africa | $0.26 | 1.13% | $0.34 |
 | Netherlands | $0.26 | 0.8% | $0.29 |
 | Norway | $0.26 | 0.63% | $0.29 |
 | Bahamas | $0.24 | 1.71% | $0.20 |
 | Germany | $0.22 | 0.52% | $0.43 |
 | Belgium | $0.21 | 0.53% | $0.35 |
 | Switzerland | $0.21 | 0.59% | $0.47 |
 | Spain | $0.19 | 0.67% | $0.23 |
 | Djibouti | $0.19 | 3.06% | $0.11 |
 | Thailand | $0.17 | 0.8% | $0.15 |
 | France | $0.17 | 0.76% | $0.28 |
 | Colombia | $0.17 | 0.29% | $0.13 |
 | Guatemala | $0.16 | 0.74% | $0.14 |
 | Greece | $0.16 | 0.64% | $0.11 |
 | Puerto Rico | $0.16 | 1.4% | $0.22 |
 | Russia | $0.15 | 0.39% | $0.15 |
 | United Arab Emirates | $0.15 | 1.37% | $0.35 |
 | Malta | $0.15 | 1.34% | $0.19 |
 | Mexico | $0.14 | 0.39% | $0.18 |
 | Japan | $0.14 | 1.14% | $0.28 |
 | Italy | $0.13 | 1.35% | $0.25 |
 | Ivory Coast | $0.13 | 0.69% | $0.15 |
 | Hungary | $0.13 | 0.76% | $0.17 |
 | Hong Kong | $0.13 | 0.94% | $0.33 |
 | Brazil | $0.12 | 0.79% | $0.20 |
 | Somalia | $0.12 | 0.94% | $0.14 |
 | Costa Rica | $0.12 | 0.45% | $0.19 |
 | Dominica | $0.12 | 2.33% | $0.16 |
 | China | $0.11 | 0.66% | $0.10 |
 | Nigeria | $0.11 | 0.76% | $0.21 |
 | Uganda | $0.11 | 0.8% | $0.22 |
 | Yemen | $0.11 | 0.33% | $0.10 |
 | Malaysia | $0.11 | 0.94% | $0.16 |
 | Dominican Republic | $0.11 | 1.12% | $0.16 |
 | Israel | $0.11 | 1.21% | $0.22 |
 | Oman | $0.11 | 1.43% | $0.17 |
 | Kuwait | $0.11 | 1.56% | $0.21 |
 | Panama | $0.11 | 1.68% | $0.18 |
 | Botswana | $0.11 | 1.38% | $0.15 |
 | South Korea | $0.10 | 0.82% | $0.16 |
 | Argentina | $0.10 | 1.09% | $0.11 |
 | Qatar | $0.10 | 1.22% | $0.20 |
 | Saudi Arabia | $0.09 | 1.64% | $0.21 |
 | Czechia | $0.09 | 0.96% | $0.17 |
 | Afghanistan | $0.08 | 1.35% | $0.12 |
 | Cameroon | $0.08 | 0.71% | $0.13 |
 | Jamaica | $0.08 | 0.42% | $0.15 |
 | Bahrain | $0.08 | 1.24% | $0.23 |
 | India | $0.07 | 1.64% | $0.13 |
 | Kenya | $0.07 | 0.76% | $0.20 |
 | Poland | $0.07 | 0.4% | $0.19 |
 | Zambia | $0.07 | 0.52% | $0.16 |
 | Portugal | $0.07 | 0.74% | $0.20 |
 | Mongolia | $0.07 | 1.57% | $0.11 |
 | Trinidad and Tobago | $0.07 | 1.41% | $0.13 |
 | Brunei | $0.07 | 1.01% | $0.28 |
 | Indonesia | $0.06 | 0.73% | $0.12 |
 | Egypt | $0.06 | 1.2% | $0.10 |
 | Turkey | $0.06 | 0.93% | $0.09 |
 | Algeria | $0.06 | 1.3% | $0.08 |
 | Kazakhstan | $0.06 | 1.16% | $0.11 |
 | Romania | $0.06 | 0.71% | $0.15 |
 | Zimbabwe | $0.06 | 0.47% | $0.15 |
 | Honduras | $0.06 | 0.81% | $0.13 |
 | Sierra Leone | $0.06 | 1.29% | $0.12 |
 | Cyprus | $0.06 | 1.26% | $0.14 |
 | Estonia | $0.06 | 1.53% | $0.22 |
 | Suriname | $0.06 | 1.04% | $0.12 |
 | DR Congo | $0.05 | 0.94% | $0.15 |
 | Tanzania | $0.05 | 0.85% | $0.20 |
 | Myanmar | $0.05 | 1.18% | $0.10 |
 | Ghana | $0.05 | 0.51% | $0.14 |
 | Haiti | $0.05 | 1.41% | $0.09 |
 | Bulgaria | $0.05 | 0.48% | $0.11 |
 | Moldova | $0.05 | 1.27% | $0.09 |
 | Fiji | $0.05 | 1.15% | $0.16 |
 | Pakistan | $0.04 | 0.7% | $0.11 |
 | Philippines | $0.04 | 2.66% | $0.14 |
 | Iraq | $0.04 | 1.58% | $0.09 |
 | Mozambique | $0.04 | 0.96% | $0.17 |
 | Peru | $0.04 | 0.37% | $0.13 |
 | Serbia | $0.04 | 0.36% | $0.08 |
 | Namibia | $0.04 | 0.92% | $0.18 |
 | North Macedonia | $0.04 | 0.54% | $0.09 |
 | Solomon Islands | $0.04 | 4.35% | $0.14 |
 | Guyana | $0.04 | 0.65% | $0.15 |
 | Bhutan | $0.04 | 1.08% | $0.12 |
 | Maldives | $0.04 | 0.82% | $0.13 |
 | Cape Verde | $0.04 | 2.38% | $0.14 |
 | Barbados | $0.04 | 1.76% | $0.13 |
 | American Samoa | $0.04 | 21.43% | $0.15 |
 | Bangladesh | $0.03 | 0.92% | $0.11 |
 | Ethiopia | $0.03 | 0.7% | $0.14 |
 | Vietnam | $0.03 | 0.9% | $0.10 |
 | Iran | $0.03 | 0.25% | |
 | Ukraine | $0.03 | 0.32% | $0.09 |
 | Nepal | $0.03 | 0.88% | $0.10 |
 | Sri Lanka | $0.03 | 0.66% | $0.09 |
 | Taiwan | $0.03 | 1.54% | $0.12 |
 | Rwanda | $0.03 | 1.19% | $0.16 |
 | Bolivia | $0.03 | 3.25% | $0.11 |
 | Jordan | $0.03 | 2.1% | $0.12 |
 | Papua New Guinea | $0.03 | 0.61% | $0.20 |
 | Belarus | $0.03 | 1% | $0.08 |
 | Paraguay | $0.03 | 4.82% | $0.13 |
 | Lebanon | $0.03 | 1.62% | $0.13 |
 | Latvia | $0.03 | 0.64% | $0.30 |
 | Mauritius | $0.03 | 0.44% | $0.14 |
 | Macau | $0.03 | 1.59% | $0.13 |
 | Guam | $0.03 | 1.22% | $0.18 |
 | Angola | $0.02 | 1.02% | $0.12 |
 | Morocco | $0.02 | 0.35% | $0.12 |
 | Mali | $0.02 | 0.84% | $0.11 |
 | Malawi | $0.02 | 0.25% | $0.17 |
 | Chile | $0.02 | 0.49% | $0.19 |
 | Cambodia | $0.02 | 0.54% | $0.14 |
 | Benin | $0.02 | 1.09% | $0.14 |
 | Burundi | $0.02 | 1.65% | $0.15 |
 | Libya | $0.02 | 1.28% | $0.10 |
 | Liberia | $0.02 | 2.47% | $0.19 |
 | Lithuania | $0.02 | 0.71% | $0.15 |
 | Saint Lucia | $0.02 | 0.7% | $0.12 |
 | Seychelles | $0.02 | 1.32% | $0.12 |
 | Sudan | $0.01 | 1.17% | |
 | Madagascar | $0.01 | 1.38% | $0.09 |
 | Syria | $0.01 | 1.34% | |
 | Burkina Faso | $0.01 | 3.33% | $0.14 |
 | Senegal | $0.01 | 0.36% | $0.11 |
 | Georgia | $0.01 | 0.71% | $0.10 |
 | Timor-Leste | $0.01 | 1.23% | $0.11 |
 | French Polynesia | $0.01 | 8.33% | $0.13 |
 | Uzbekistan | $0.10 | ||
 | Niger | $0.11 | ||
 | Venezuela | $0.08 | ||
 | Chad | $0.17 | ||
 | Ecuador | $0.13 | ||
 | Guinea | $0.12 | ||
 | Tunisia | $0.10 | ||
 | Tajikistan | $0.06 | ||
 | Azerbaijan | $0.08 | ||
 | Togo | $0.12 | ||
 | Laos | $0.11 | ||
 | Turkmenistan | $0.08 | ||
 | Kyrgyzstan | $0.09 | ||
 | Nicaragua | $0.12 | ||
 | Republic of the Congo | $0.18 | ||
 | El Salvador | $0.13 | ||
 | Central African Republic | $0.12 | ||
 | Palestine | $0.09 | ||
 | Mauritania | $0.10 | ||
 | Eritrea | $0.14 | ||
 | Uruguay | $0.14 | ||
 | Bosnia and Herzegovina | $0.07 | ||
 | Armenia | $0.09 | ||
 | Gambia | $0.13 | ||
 | Gabon | $0.11 | ||
 | Lesotho | $0.16 | ||
 | Guinea-Bissau | $0.14 | ||
 | Equatorial Guinea | $0.12 | ||
 | Eswatini | $0.15 | ||
 | Comoros | $0.13 | ||
 | Reunion | $0.13 | ||
 | Western Sahara | $0.09 | ||
 | Belize | $0.16 | ||
 | Guadeloupe | $0.18 | ||
 | Mayotte | $0.16 | ||
 | Vanuatu | $0.23 | ||
 | Martinique | $0.19 | ||
 | French Guiana | $0.19 | ||
 | New Caledonia | $0.20 | ||
 | Sao Tome and Principe | $0.13 | ||
 | Samoa | $0.22 | ||
 | Curacao | $0.16 | ||
 | Kiribati | $0.16 | ||
 | Grenada | $0.14 | ||
 | Micronesia | $0.12 | ||
 | Aruba | $0.18 | ||
 | Tonga | $0.24 | ||
 | Saint Vincent and the Grenadines | $0.13 | ||
 | Antigua and Barbuda | $0.19 | ||
 | Andorra | $0.13 | ||
 | United States Virgin Islands | $0.25 | ||
 | Cayman Islands | $0.30 | ||
 | Bermuda | $0.17 | ||
 | Faroe Islands | $0.13 | ||
 | Greenland | $0.15 | ||
 | Turks and Caicos Islands | $0.22 | ||
 | Saint Kitts and Nevis | $0.17 | ||
 | Sint Maarten | $0.18 | ||
 | Northern Mariana Islands | $0.15 | ||
 | Gibraltar | $0.11 | ||
 | Liechtenstein | $0.26 | ||
 | Monaco | $0.19 | ||
 | Marshall Islands | $0.11 | ||
 | San Marino | $0.14 | ||
 | Palau | $0.15 | ||
 | Anguilla | $0.19 | ||
 | Cook Islands | $0.15 | ||
 | Nauru | $0.36 | ||
 | Tuvalu | $0.33 | ||
 | Saint Pierre and Miquelon | $0.15 | ||
 | Montserrat | $0.18 | ||
 | Falkland Islands | $0.09 | ||
 | Vatican City | $0.68 |
- All rates updated January 2024 except for the following exceptions: Albania, Iceland, Croatia, Montenegro, Slovakia, Slovenia are from 2023.
- CPC (Cost per Click) by Country is a dynamic metric reflecting the average cost an advertiser incurs for each click on their ad within a specific country. Subject to variations influenced by factors such as competition, audience demographics, and other variables, the figures presented in the table are estimations and not static benchmarks.
- Cost Per Result, otherwise referred to as CPR, is a metric used by marketers to measure the success of their digital advertising endeavors. It’s native to Facebook Ads and gauges cost-effectiveness as it relates to a campaign’s total spend and output.
CPC (Cost Per Click) The average amount advertisers pay for a click on an Adsense ad in a specific country.
CTR (Click-Through Rate) The percentage of ad impressions that result in clicks.
CPM Estimated earnings per 1,000 ad impressions shown to users in a country.
Countries With the Highest Adsense CPC Rates
Countries with the highest Adsense CPC rates tend to be wealthier advertising markets where businesses compete more aggressively for online traffic.
These countries are Iceland, Albania, Luxembourg, United States, Australia, Montenegro, United Kingdom, Canada, Austria, Finland, Slovenia, Slovakia, New Zealand, Sweden, Ireland, Croatia, Denmark, Singapore, South Africa, Netherlands, Norway, Bahamas, Germany, Belgium, Switzerland, Spain, and Djibouti.
Countries With Higher Click-Through Rates
Some countries report especially high Adsense click-through rates, indicating that users click on ads more frequently relative to total impressions.
These are American Samoa, French Polynesia, Paraguay, Solomon Islands, Burkina Faso, Bolivia, Djibouti, Liberia, Cape Verde, Philippines, Dominica, Jordan, Bahamas, Barbados, Panama, Saudi Arabia, India, Macau, Iraq, Mongolia, Kuwait, Estonia, Taiwan, Burundi, Lebanon, Haiti, Trinidad and Tobago, Oman, Puerto Rico, United Arab Emirates, Italy, Afghanistan, Madagascar, Botswana, Syria, Malta, Algeria, Cyprus, Bahrain, Timor-Leste, Qatar, Israel, Egypt, Myanmar, Rwanda, Fiji, Kazakhstan, Japan, Saint Lucia, Brunei, Suriname, Belarus, Somalia, Malaysia, Czechia, Hong Kong, Turkey, Pakistan, Ethiopia, Nepal, and Vietnam.
Countries With Higher Adsense CPMs
Countries with higher Adsense CPMs generally offer stronger monetization potential for publishers due to higher advertising spending and more valuable audiences.
Such countries include United States, Vatican City, Canada, Switzerland, Australia, Germany, Singapore, New Zealand, United Kingdom, Austria, Belgium, United Arab Emirates, South Africa, Finland, Sweden, Cayman Islands, Latvia, Ireland, Netherlands, Norway, France, Denmark, Japan, Brunei, United States Virgin Islands, Tonga, Vanuatu, Bahrain, Spain, Puerto Rico, Uganda, Israel, Samoa, Iceland, Nigeria, Saudi Arabia, Qatar, Brazil, Luxembourg, and Liechtenstein.
