Internet/App Users
Instagram Users by Country 2025
Instagram Users
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5 Countries with the Most Instagram Users
Country | Instagram Users 2024↓ | Female Users 2024 | Male Users 2024 | |
|---|---|---|---|---|
 | India | 392.5M | 33.1% | 66.9% |
 | United States | 172.6M | 55.4% | 44.6% |
 | Brazil | 141.4M | 58.3% | 41.7% |
 | Indonesia | 90.2M | 54.2% | 45.8% |
 | Russia | 63.9M | 60.3% | 39.7% |
 | Turkey | 58.3M | 47.1% | 52.9% |
 | Japan | 55.5M | 57.7% | 42.3% |
 | Mexico | 48.9M | 54.9% | 45.1% |
 | United Kingdom | 34.7M | 55% | 45% |
 | Germany | 33.8M | 52.6% | 47.4% |
 | Italy | 30.7M | 54% | 46% |
 | France | 29.2M | 55.1% | 44.9% |
 | Argentina | 28.4M | 57.3% | 42.7% |
 | Spain | 27.1M | 55.3% | 44.7% |
 | South Korea | 24.2M | 56% | 44% |
 | Philippines | 22.2M | 61.8% | 38.2% |
 | Colombia | 20.9M | 56.9% | 43.1% |
 | Canada | 19.7M | 54.9% | 45.1% |
 | Egypt | 19.4M | 46.6% | 53.4% |
 | Iraq | 19.2M | 39.7% | 60.3% |
 | Thailand | 19.1M | 60.6% | 39.4% |
 | Pakistan | 18.6M | 35.1% | 64.9% |
 | Saudi Arabia | 17M | 42.2% | 57.8% |
 | Malaysia | 15.7M | 55.6% | 44.4% |
 | Australia | 14.3M | 56.6% | 43.4% |
 | Chile | 13.1M | 55.8% | 44.2% |
 | Nigeria | 12.6M | 46.5% | 53.5% |
 | Ukraine | 12.6M | 63.4% | 36.6% |
 | Morocco | 12.5M | 47.5% | 52.5% |
 | Kazakhstan | 12.4M | 58.6% | 41.4% |
 | Poland | 12.3M | 60.2% | 39.8% |
 | Algeria | 11.8M | 46.1% | 53.9% |
 | Vietnam | 10.7M | 58.5% | 41.5% |
 | Peru | 10.3M | 53.5% | 46.5% |
 | Uzbekistan | 9.4M | 38.1% | 61.9% |
 | Venezuela | 9M | 59.7% | 40.3% |
 | Vatican City | 9M | 59.7% | 40.3% |
 | Netherlands | 8.9M | 56.2% | 43.8% |
 | United Arab Emirates | 7.6M | 35.3% | 64.7% |
 | South Africa | 7.3M | 56.6% | 43.4% |
 | Bangladesh | 7.2M | 31.3% | 68.7% |
 | Ecuador | 6.7M | 55.6% | 44.4% |
 | Portugal | 6.5M | 55.4% | 44.6% |
 | Sweden | 6.2M | 56.6% | 43.4% |
 | Romania | 5.8M | 54.5% | 45.5% |
 | Belgium | 5.4M | 55.1% | 44.9% |
 | Dominican Republic | 4.9M | 54.4% | 45.6% |
 | China | 4.9M | 46.6% | 53.4% |
 | Greece | 4.7M | 53.5% | 46.5% |
 | Israel | 4.6M | 56.2% | 43.8% |
 | Azerbaijan | 4.3M | 47.7% | 52.3% |
 | Nepal | 4.1M | 42.6% | 57.4% |
 | Switzerland | 4.1M | 51.8% | 48.2% |
 | Jordan | 4M | 49.4% | 50.6% |
 | Czechia | 3.9M | 56.9% | 43.1% |
 | Belarus | 3.9M | 66.1% | 33.9% |
 | Hong Kong | 3.8M | 59.4% | 40.6% |
 | Tanzania | 3.7M | 40.6% | 59.4% |
 | Austria | 3.7M | 53.9% | 46.1% |
 | Guatemala | 3.5M | 53.3% | 46.7% |
 | Tunisia | 3.5M | 52.6% | 47.4% |
 | Serbia | 3.3M | 54.9% | 45.1% |
 | Kenya | 3.2M | 49.5% | 50.5% |
 | Singapore | 3.2M | 55.4% | 44.6% |
 | Kuwait | 3M | 41% | 59% |
 | Hungary | 2.9M | 55.8% | 44.2% |
 | Kyrgyzstan | 2.9M | 56.2% | 43.8% |
 | Denmark | 2.9M | 58.5% | 41.5% |
 | Norway | 2.9M | 57.1% | 42.9% |
 | Ireland | 2.7M | 58.3% | 41.7% |
 | Lebanon | 2.7M | 52% | 48% |
 | Panama | 2.7M | 52.7% | 47.3% |
 | Paraguay | 2.6M | 55.8% | 44.2% |
 | Finland | 2.6M | 58.6% | 41.4% |
 | Costa Rica | 2.6M | 54.3% | 45.7% |
 | New Zealand | 2.5M | 56.8% | 43.2% |
 | Oman | 2.5M | 39.4% | 60.6% |
 | Uruguay | 2.3M | ||
 | Ghana | 2.3M | 44.2% | 55.8% |
 | Bolivia | 2.3M | 52.8% | 47.2% |
 | Libya | 2.1M | 43.1% | 56.9% |
 | Bulgaria | 1.9M | 55.8% | 44.2% |
 | Honduras | 1.9M | 58.3% | 41.7% |
 | El Salvador | 1.9M | 54.7% | 45.3% |
 | Sri Lanka | 1.8M | 40.4% | 59.6% |
 | Cambodia | 1.8M | 55.1% | 44.9% |
 | Georgia | 1.8M | 58.4% | 41.6% |
 | Slovakia | 1.7M | 55.3% | 44.7% |
 | Yemen | 1.7M | 27.6% | 72.4% |
 | Qatar | 1.7M | 35.1% | 64.9% |
 | Palestine | 1.7M | 53.9% | 46.1% |
 | Puerto Rico | 1.6M | 56.5% | 43.5% |
 | Tajikistan | 1.6M | 23.9% | 76.1% |
 | Croatia | 1.5M | 56.1% | 43.9% |
 | Myanmar | 1.4M | 55.4% | 44.6% |
 | Armenia | 1.4M | 56.7% | 43.3% |
 | Senegal | 1.3M | 38.5% | 61.5% |
 | Albania | 1.2M | 48.1% | 51.9% |
 | Afghanistan | 1.2M | 21.1% | 78.9% |
 | Nicaragua | 1.2M | 57% | 43% |
 | Ivory Coast | 1.2M | 37.6% | 62.4% |
 | Taiwan | 1.2M | 56% | 44% |
 | Bosnia and Herzegovina | 1.2M | 54.1% | 45.9% |
 | Jamaica | 1.2M | 55.6% | 44.4% |
 | Bahrain | 1.1M | 41.1% | 58.9% |
 | Ethiopia | 1.1M | 42.7% | 57.3% |
 | Moldova | 1M | 62.5% | 37.5% |
 | Mongolia | 1M | 60.4% | 39.6% |
 | Lithuania | 1M | 60.6% | 39.4% |
 | Cyprus | 913.2K | 51.6% | 48.4% |
 | Angola | 866.9K | 45.4% | 54.6% |
 | North Macedonia | 852.5K | 51.5% | 48.5% |
 | Uganda | 756.4K | 42.6% | 57.4% |
 | Slovenia | 736.2K | 53.2% | 46.8% |
 | DR Congo | 731.1K | 33.8% | 66.2% |
 | Latvia | 729.4K | 61.8% | 38.2% |
 | Trinidad and Tobago | 694.4K | 55.5% | 44.5% |
 | Cameroon | 643.9K | 39.2% | 60.8% |
 | Mozambique | 637.8K | 48.7% | 51.3% |
 | Haiti | 601.9K | 43.6% | 56.4% |
 | Laos | 584.2K | 57.4% | 42.6% |
 | Somalia | 554.6K | 47.3% | 52.7% |
 | Zimbabwe | 535.9K | 43.2% | 56.8% |
 | Estonia | 527.6K | 60.5% | 39.5% |
 | Zambia | 482.4K | 46.8% | 53.2% |
 | Rwanda | 452.8K | 39.2% | 60.8% |
 | Namibia | 426.3K | 53.9% | 46.1% |
 | Montenegro | 421.1K | 53.7% | 46.3% |
 | Mauritius | 403.6K | 51.4% | 48.6% |
 | Brunei | 305.7K | 54.7% | 45.3% |
 | Luxembourg | 304.8K | 53.2% | 46.8% |
 | Reunion | 283.2K | 54.4% | 45.6% |
 | Maldives | 280.4K | 42.4% | 57.6% |
 | Malta | 276.2K | 49% | 51% |
 | Mali | 248.5K | 24.9% | 74.2% |
 | Macau | 242.8K | 56.8% | 43.2% |
 | Turkmenistan | 238K | 54.8% | 44% |
 | Iceland | 223.3K | 55.8% | 44.2% |
 | Fiji | 223.1K | 54% | 46% |
 | Benin | 218.5K | 36.3% | 63.7% |
 | Madagascar | 211.1K | 53.2% | 46.8% |
 | Botswana | 210K | 54.1% | 45.9% |
 | Barbados | 188.7K | 56.2% | 43.8% |
 | Togo | 178.9K | 30.5% | 69.5% |
 | Guyana | 176.1K | 56.3% | 43.7% |
 | Burkina Faso | 175.7K | 24.9% | 73.9% |
 | Gambia | 175.7K | 33.2% | 66.8% |
 | Guadeloupe | 173.2K | 56.6% | 43.4% |
 | Guinea | 171.9K | 28.7% | 71.3% |
 | Martinique | 166.3K | 56.2% | 43.8% |
 | Republic of the Congo | 160.2K | 38.9% | 61.1% |
 | Mauritania | 148.4K | 34.4% | 65.6% |
 | Bhutan | 146.2K | 53.3% | 46.7% |
 | Malawi | 140K | 41% | 59% |
 | Gabon | 136.3K | 46.3% | 53.7% |
 | Suriname | 131.7K | 50.9% | 49.1% |
 | Cape Verde | 131.2K | 51.4% | 48.6% |
 | Belize | 128.6K | 54.1% | 45.9% |
 | Bahamas | 127.7K | 56.4% | 43.6% |
 | Liberia | 114K | 46% | 54% |
 | Sierra Leone | 107.3K | 45% | 55% |
 | Burundi | 105.3K | 39.3% | 60.7% |
 | Chad | 101.6K | 19.2% | 80.8% |
 | Guam | 98.6K | 55.6% | 44.4% |
 | French Guiana | 94.9K | 54% | 46% |
 | Papua New Guinea | 91.7K | 44.4% | 55.6% |
 | Niger | 89.2K | 27.5% | 69.7% |
 | New Caledonia | 74.8K | 55.2% | 44.8% |
 | Curacao | 67.9K | 57.4% | 42.6% |
 | Saint Lucia | 65.4K | 55.8% | 44.2% |
 | French Polynesia | 64.3K | 55.5% | 44.5% |
 | Eswatini | 64.2K | 57.3% | 42.7% |
 | Aruba | 63K | 55.6% | 44.4% |
 | South Sudan | 58.7K | 24.5% | 75.5% |
 | Equatorial Guinea | 52.5K | 40.2% | 59.8% |
 | Andorra | 52.5K | 53.5% | 46.5% |
 | Cayman Islands | 50K | 52.6% | 47.4% |
 | Grenada | 48.9K | 52.6% | 47.4% |
 | Mayotte | 48.1K | 49.3% | 50.7% |
 | Saint Vincent and the Grenadines | 47.5K | 54.1% | 45.9% |
 | Jersey | 41.9K | 57% | 43% |
 | Antigua and Barbuda | 40.5K | 54.1% | 45.9% |
 | Lesotho | 38.2K | 57.3% | 37.4% |
 | Seychelles | 37.2K | 46.2% | 53.8% |
 | Bermuda | 32.6K | 55.5% | 44.5% |
 | Samoa | 31.4K | 58.3% | 41.7% |
 | Isle of Man | 31.3K | 55.6% | 44.4% |
 | Comoros | 27K | 31.9% | 60.1% |
 | Guernsey | 24.3K | 55.1% | 44.9% |
 | Djibouti | 23.9K | 39.3% | 60.7% |
 | Saint Kitts and Nevis | 23.7K | 54.9% | 45.1% |
 | United States Virgin Islands | 22K | 57.3% | 42.7% |
 | Faroe Islands | 21.5K | 54.4% | 45.6% |
 | Turks and Caicos Islands | 20.6K | 50.5% | 49.5% |
 | Dominica | 20.4K | 51.5% | 48.5% |
 | Greenland | 19K | 46.8% | 53.2% |
 | Sint Maarten | 17.4K | 54.6% | 45.4% |
 | Gibraltar | 15.9K | 53.5% | 46.5% |
 | Northern Mariana Islands | 14.7K | 58.5% | 41.5% |
 | Tonga | 13.8K | 60.9% | 39.1% |
 | Solomon Islands | 12K | 55.8% | 44.2% |
 | British Virgin Islands | 11.2K | 52.7% | 47.3% |
 | Monaco | 11.2K | 56.3% | 43.8% |
 | American Samoa | 10K | 57% | 43% |
 | Eritrea | 9.5K | 37.9% | 62.1% |
 | Vanuatu | 8K | 60% | 40% |
 | Sao Tome and Principe | 6.3K | 44.4% | 55.6% |
 | Saint Martin | 6.1K | 52.5% | 47.5% |
 | Liechtenstein | 5.3K | 54.7% | 45.3% |
 | Micronesia | 4.7K | 63.8% | 36.2% |
 | Marshall Islands | 4.3K | ||
 | Central African Republic | 4K | 27.5% | 72.5% |
 | Anguilla | 2.6K | 53.8% | 46.2% |
 | Kiribati | 2K | ||
| Total | 1.8B |
Instagram boasts an estimated 2.35 billion users as of 2024 as the leading photo-sharing application in the world. Tens of millions of Instagram users are said to be famous or influencers in the world of social media. Most of the users on social media are general readers or social media visitors, and the audience that can be reached by commercial advertising is approximately 25 percent, with females being more likely to purchase something on Instagram than males.
India consistently ranks first in Instagram users by country rankings with over 392 million people on Instagram as of 2024. The United States holds the number two spot as the country with the most Instagram users, with approximately one-half of the United States population on the platform (172.6 million). Brazil is reported to have over 141 million users on Instagram, and Indonesia has just over 90 million. Turkey ranks high as well, with over 58 million accounts using Instagram.
Top 10 Countries with the Most Instagram Users
Country | Instagram Users |
|---|---|
| India | 392.5M |
| United States | 172.6M |
| Brazil | 141.4M |
| Indonesia | 90.2M |
| Russia | 63.9M |
| Turkey | 58.3M |
| Japan | 55.5M |
| Mexico | 48.9M |
| United Kingdom | 34.7M |
| Germany | 33.8M |
Countries with the Most New Instagram Users
India leads the world in adding new Instagram users, with growth especially strong among young adults and first-time social media users. Meanwhile, the United States maintains a steady user base, although many American users operate multiple accounts for personal, business, or creative use.
Key Instagram Demographics
It is estimated that there are slightly more females than males on Instagram, with over 51 percent of Instagram being female or reporting as female. Approximately 48.6 percent of Instagram users are male, so there is not a lot of gender disparity on this social media platform.
The largest demographic in terms of age on Instagram is millennials or those between 25 and 34 years old. Approximately 31.2 percent of Instagram users are in this age group or report as being in this age group.
The second most popular age group on Instagram is that between the ages of 18 and 24. The age group with the smallest number of users on Instagram is 65 and over, with approximately 2.2 percent on Instagram. In addition to Instagram users by country, approximately 200-220 million downloads of the social media application take place every year.
