Map Options

Metric:
Color Scheme:
map placeholder
iOS Market Share 2023

10

20

30

40

50

60

70

80

90

100

Click on a country for details.

iPhone Market Share by Country 2024

Snapshot

  • North Korea has the highest iPhone market share globally as of January 2023, despite iPhones being illegal there, due to perceived security advantages.

  • Globally, Android is more popular than iOS, despite the iPhone's status as a leading single cell phone product line with 1.5 billion users.

  • Market shares between iOS and Android are relatively even in countries like the UK and Ireland, with a slight edge towards Android in most cases.

Used exclusively in Apple products such as iPhone and iPad, Apple's iOS is one of the two major cell phone operating systems in the world (the other being Google's Android, which is widely utilized by non-Apple phone manufacturers including Google, Samsung, LG, Motorola, and more). Although additional operating systems exist, such as Amazon Fire OS and the now-defunct Windows Phone, iOS and Android collectively hold more than 99% of the global cell phone OS market share as of January 2023.

Which country has the largest iPhone market share?

As of January 2023, the percentage of mobile users who use iOS-based mobile devices is higher in North Korea than in any other country in the world. As recently as 2020, iOS devices held between 17 and 31% of the market (estimates differ), but Apple's phones have become more prevalent since that time. This trend is somewhat surprising, as iPhones are not legally available in North Korea. However, iPhones are considered much more secure than the phones which are legally available in the country, which consumers believe are often monitored by the totalitarian government of North Korean dictator Kim Jong-un. In light of this concern, a robust underground market for iPhones has emerged.

Top 20 Countries and Territories with the Highest iPhone Market Share (2022 full year):

Country
iOS Market Share 2022
North Korea99.49%
Tokelau94.44%
Bermuda92.32%
Faroe Islands92.23%
American Samoa85.85%
Niue79.86%
Saint Pierre and Miquelon70.6%
Monaco69.42%
Jersey67.65%
Guernsey67.51%

What other countries use a lot of iPhones?

The next highest percentages of iPhone/iOS users occur in a number of small dependent territories and one microstate (Monaco), with market shares ranging from 95.44% in the New Zealand territory Tokelau to 66.68% in the French territory Wallis and Futuna. Next comes the first major country on the list, Japan, where 65.88% of all mobile device users use iPhones. iPhone also enjoys a market share of 50-65% in several other countries. Examples include Denmark (64.04%), Norway (61.94%), Canada (57.84%), Australia (57.47%), and the United States, where 56.74% of all cell phone users have chosen an iOS device.

Which is more popular, iOS or Android? iPhone versus Android phones

Taken as a global whole, Android is considerably more popular than iOS. IPhone is arguably the most popular single cell phone product line in the world, with more than 1.5 billion active iPhone users as of 2023. However, Samsung's Galaxy line of phones often attains a similar global market share, and Samsung occasionally pulls ahead to lead the market. Even if it did not, the combined market share of the world's dozens (if not hundreds) of Android-based cell phone product lines easily dwarfs iPhone's total market share.

In the United Kingdom and other nations with iOS market shares ranging from the mid-40s to mid-50s, the split is relatively even. For example, in the United Kingdom, the market is split 51.63% iPhone and 47.80% Android. In Ireland, the split is 48.07%/51.49% in favor of Android, and the split in New Zealand is 46.43%/52.27%, favoring Android.

In many other countries, Android's lead over iOS is more pronounced. In Germany, the split is 37.67% vs 59.79%. In France, 35.49% vs 63.94%. China and India, the world's two most populous countries, the iPhone holds market shares of 24.32% and 3.92% respectively, with Android's shares reaching and 74.98% and 95.26%. Notably, a small-but-detectable number of people in each country use neither iPhones nor Android devices. Because of these alternate OS choices, the iOS/Android split rarely adds up to exactly 100%.

Why do some countries prefer one iPhone and others prefer Android?

Multiple possible reasons exist for why residents of a given country may prefer an iPhone or an Android phone. Consumers may be drawn to a particular feature, such as a camera or stylus. Price can also be a factor.

Finally, in many cases, the availability of a given phone or operating system may be limited. For example, as of 2023, shipment of iPhones to North Korea is embargoed, and the US does not allow the import of phones from the Chinese manufacturer Huawei. Cell phone manufacturers may also enter into exclusivity agreements with certain service providers in a given country, such as when Apple debuted the iPhone exclusively on AT&T networks in the US. Situations may also occcur in which a particular cell phone manufacturer may have a difficult time obtaining regulatory approval to release new devices in a given country, especially if they do not have close ties with a company native to that specific country.

  • Data reflects market share for year 2023. Android + iOS totals may not add up to 100%, as alternate OS options (Amazon Fire OS, Sailfish OS, Windows Phone, etc) often claim a small percentage of market share.

Download Table Data

Enter your email below, and you'll receive this table's data in your inbox momentarily.

Country
iOS Market Share 2023
Android Market Share 2023
iOS Market Share 2022
Android Market Share 2022
Bermuda98.45%1.52%92.32%7.49%
American Samoa93.17%6.78%85.85%14.03%
Faroe Islands92.66%7.28%92.23%7.68%
North Korea82.33%17.67%99.49%0.51%
Tokelau80.87%19.13%94.44%4.56%
Saint Pierre and Miquelon77.29%22.6%70.6%29.16%
Niue75.52%24.48%79.86%20.14%
Andorra69.56%30.01%62.84%36.75%
Japan68.75%31.1%65.88%33.98%
Bahamas68.37%31.41%50.51%49.17%
Jersey68.11%31.29%67.65%31.77%
Guernsey67.33%32.41%67.51%32.02%
Denmark65.75%33.79%64.04%35.5%
Monaco62.54%35.7%69.42%30.47%
Isle of Man60.83%38.39%60.92%38.66%
United States Virgin Islands60.69%38.86%59.53%40.13%
Canada60.47%38.91%57.84%41.53%
Macau59.43%38.26%62.11%35.89%
United States58.1%41.46%56.74%42.94%
Guam57.31%42.13%57.24%42.12%
Switzerland56.81%42.32%55.92%43.21%
Taiwan56.58%41.15%51.32%46.9%
Sweden56.22%43.32%55.33%44.13%
Cayman Islands55.13%43.23%55.02%44.15%
Iceland53.23%46.25%51.03%48.19%
Turks and Caicos Islands53.22%46.49%57.25%42.47%
United Kingdom52.28%47.16%51.63%47.8%
Puerto Rico50.52%48.77%52.98%46.33%
Anguilla50.34%48.77%46.8%52.66%
Liechtenstein49.74%47.82%64.93%34.74%
Gibraltar49.23%50.32%49.5%49.74%
Belgium48.83%50.43%45%54.19%
Aruba47.8%51.89%45.78%53.75%
Hong Kong47.37%48.39%46.03%50.91%
Ireland46.1%53.47%48.07%51.49%
Belize46.03%53.13%51.41%48.29%
New Zealand45.81%53.25%46.34%52.27%
Albania45.28%54.5%51.54%48.25%
British Virgin Islands43.16%55.99%50.39%49.17%
Austria42.71%56.27%39.49%59.58%
Netherlands42.69%56.66%40.31%59.02%
Cambodia42.62%57.06%43.9%55.7%
Cook Islands42.55%57.32%40.52%59.13%
Kuwait41.93%57.58%45.9%53.49%
Mongolia41.62%57.9%38.29%61.19%
San Marino41.12%57.5%35.69%63.69%
Estonia40.44%58.92%36.74%62.74%
Vatican City39.65%60.26%39.62%59.16%
Greenland39.64%56.83%55.1%44.47%
Maldives39.49%60.4%34.58%65.3%
Australia39.27%59.73%57.47%41.15%
Luxembourg38.97%60.31%40.53%58.88%
Germany38.95%60.07%37.67%59.79%
Saudi Arabia38.85%61.06%46.01%53.87%
Malta38.17%61.23%35.7%63.66%
Martinique37.93%61.63%30.65%69.01%
French Polynesia37.62%61.94%36.06%63.21%
Belarus37.11%62.73%26.66%73.1%
Guadeloupe36.34%62.93%32.17%67.36%
Dominican Republic36.11%63.5%31.14%68.5%
Norway36.04%63.57%61.94%37.59%
France35.38%64.04%35.49%63.94%
Armenia35.38%64.28%28.48%71.16%
Finland35.16%64.37%36.44%62.85%
Antigua and Barbuda34.39%65.12%26.66%72.83%
Lithuania34.12%65.29%26.03%73.36%
Vietnam33.9%65.74%28.96%70.62%
Seychelles33.77%66.04%40.03%59.66%
Saint Kitts and Nevis33.28%66.14%29.8%69.52%
Thailand33.26%66.27%27.47%72.19%
Lebanon32.94%66.85%23.14%76.52%
Barbados32.68%66.26%27.69%71.44%
Palau32.24%66.86%32.95%66.75%
Reunion32.05%67.5%28.88%70.71%
Portugal31.76%67.72%27.1%72.46%
Wallis and Futuna31.56%68.12%66.68%33.26%
Italy31.47%68.07%29.31%70.22%
Malaysia31.36%66.99%27.04%71.44%
Kazakhstan31.31%68.46%25.76%74.04%
Jamaica30.98%68.39%25.41%73.93%
Russia30.63%69.05%26.16%73.49%
Latvia30.58%68.45%29.32%69.83%
Grenada30.45%69.2%24.86%74.83%
South Korea30.38%69.33%29.79%69.83%
Northern Mariana Islands30.23%66.49%31.83%65.87%
Ukraine30.09%69.58%18.42%81.26%
Brunei29.98%68.51%29.66%69.31%
New Caledonia29.98%69.44%26.61%72.77%
Bahrain29.05%70.69%31.76%67.96%
Marshall Islands29%70.92%13.08%86.74%
Montserrat28.72%70.57%28.27%71.24%
French Guiana28.04%71.54%25.22%74.24%
Trinidad and Tobago27.96%70.99%23.09%75.8%
Israel27.64%71.95%25.79%73.83%
Singapore27.46%71.54%24.01%75.24%
Mauritania27.43%72.4%20.98%78.81%
Senegal27.35%72.29%25.19%74.43%
Saint Lucia27.26%72.49%22.9%76.77%
Czech Republic27.19%72.19%24.21%75.23%
Ivory Coast26.95%71.67%25.18%73.6%
Slovenia26.83%72.37%27.09%72.35%
Laos26.12%73.66%19.32%80.43%
Falkland Islands26.05%73.81%22.26%77.58%
Moldova25.93%73.72%20.32%79.4%
Costa Rica25.62%74.02%21.84%77.87%
Oman25.48%74.27%25.34%74.4%
Cyprus25.32%74.16%23.07%76.29%
Gambia25.26%74.45%22.01%77.3%
Slovakia24.76%74.31%23.91%75.07%
Romania24.7%74.86%22.15%77.52%
Georgia24.67%74.17%25.08%73.92%
Micronesia24.64%75.31%24.89%74.64%
Iraq24.46%73.32%23.31%76.49%
China24.22%75.24%24.32%74.98%
Montenegro24.18%75.21%23.98%75.62%
Equatorial Guinea23.6%75.04%24.65%74.38%
Mayotte23.39%76.17%12.95%86.82%
Qatar23.17%76.69%22.62%77.13%
North Macedonia23.03%76.47%22.11%77.59%
Suriname22.82%76.25%18.62%80.44%
Spain22.74%76.82%21.4%78.09%
Honduras22.72%76.6%18.74%80.79%
United Arab Emirates22.44%77.31%25.83%73.85%
Ghana22.37%76.22%22.93%75.61%
Tonga22.32%77.51%20.14%79.4%
Mexico22.27%77.42%19.93%79.78%
Saint Vincent and the Grenadines22.14%77.24%20.06%79.15%
Panama21.8%77.76%17.73%81.91%
Jordan21.73%78.12%19.15%80.66%
Chile21.12%78.43%16.76%82.9%
Cape Verde20.39%79.3%18.44%81.13%
Samoa20.39%79.33%15.5%84.21%
Guatemala20.12%79.61%15.92%83.84%
Dominica20.11%79.19%15.76%82.77%
Serbia19.8%79.76%25.11%74.6%
Croatia19.51%79.69%16.67%82.84%
Turkey19.19%80.3%15.74%83.96%
Afghanistan18.91%80.91%19.89%79.74%
Hungary18.66%80.59%21.02%78.25%
Brazil18.24%81.48%14.45%85.33%
Uruguay18.04%81.72%16.01%83.8%
Ecuador18.03%81.52%13.35%86.22%
Palestine18.01%81.92%0%0%
Azerbaijan17.88%81.61%17.66%81.38%
Colombia17.74%81.89%11.24%88.4%
Mali17.71%81.3%19.27%80.03%
South Africa17.67%81.99%16.5%83.11%
Guyana17.32%81.89%17.55%81.77%
Gabon17.28%82.13%13.64%85.51%
Guinea16.76%77.63%16.06%76.05%
Bulgaria16.54%83.11%14.97%84.76%
Poland16.3%83.59%10.57%89.2%
Angola16.26%82.91%16.13%83.05%
Morocco15.85%83.66%21.97%77.32%
Cameroon15.05%80.27%13.38%84.12%
Rwanda14.89%76.69%16.56%76.43%
Mauritius14.88%84.56%12.44%87.05%
Namibia14.85%84.56%13.86%85.41%
Somalia14.8%84.84%12.87%86.78%
El Salvador14.33%85.37%12.24%87.48%
Comoros14.13%85.74%8.86%90.66%
Bosnia and Herzegovina14.11%84.8%10.97%88.58%
Guinea Bissau14.1%84.13%0%0%
Libya14.09%85.75%10.48%89.31%
Liberia14.06%78.12%15.17%79.07%
Tajikistan13.63%86.21%12.58%87.12%
Haiti13.41%86.51%14.52%85.39%
Sri Lanka12.99%86.79%11.41%88.37%
Myanmar12.9%86.78%11.6%88.07%
Djibouti12.78%87.09%14.32%85.38%
Uzbekistan12.76%87.06%9.83%89.92%
Nepal12.61%87.33%8.43%91.5%
Zimbabwe12.61%86.3%13.36%84.87%
Timor Leste12.53%87.37%11.79%88.11%
Nicaragua12.43%87.28%11.18%88.52%
Philippines12.2%87.29%10.43%88.95%
Fiji12.2%87.61%10.58%89.07%
Nigeria12.05%82.94%10.94%84.34%
Greece11.97%87.46%17.8%80.99%
Togo11.61%87.06%9.71%89.09%
Indonesia11.58%88.29%9.43%90.47%
Sao Tome and Principe11.47%88.04%13.74%85.96%
Benin11.25%83.65%11.04%85.4%
Tunisia10.1%89.67%8.13%91.56%
Zambia9.9%87.09%8.98%87.38%
Egypt9.7%90.05%13.81%85.97%
Peru9.55%89.62%8.14%91.36%
Mozambique9.52%86.56%9.95%86.86%
Sierra Leone9.46%85.47%9.67%85.48%
Bhutan9.35%90.07%12.58%87.32%
Argentina9.31%90.45%7.97%91.82%
Paraguay9.26%90.39%7.34%92.44%
Tuvalu9.21%9078%4.83%95.17%
DR Congo9.2%75.58%9.53%75.33%
Cuba9.08%90.81%8.73%91.12%
Algeria8.94%90.89%5.81%93.98%
Botswana8.58%90.83%9.45%90.12%
Sudan8.38%85.32%6.9%88.61%
Turkmenistan8.15%91.81%40.44%59.49%
Niger8.05%91.02%8.8%90.35%
Nauru7.96%92.02%5.49%94.39%
Iran7.48%92.35%6.82%92.93%
Vanuatu7.38%92.41%7.54%91.48%
Burkina Faso7.36%89.26%7.25%90.66%
Tanzania7.29%81.01%7.75%78.46%
Syria7.26%92.42%3.66%95.87%
Madagascar7.15%88.06%4.36%93.23%
Chad7.05%92.68%9.34%90.23%
Venezuela6.63%93.12%5.85%93.83%
Bolivia6.58%92.95%5.37%94.22%
Uganda6.21%80%6.53%78.26%
Eswatini5.89%93.27%0%0%
Solomon Islands5.69%94.19%5.84%93.93%
Pakistan5.62%92.89%5.9%93.32%
Central African Republic5.27%79.47%4.46%84.97%
Ethiopia4.36%92.23%5.33%91.73%
Burundi4.17%84.54%4.95%84.25%
Lesotho4.15%95.01%3.8%95.2%
Papua New Guinea4.06%95.4%2.83%96.87%
Bangladesh4.04%95.57%3.7%95.74%
Yemen3.99%93.1%2.17%95.61%
Malawi3.99%93.3%3.7%93.17%
India3.98%95.17%3.92%95.26%
Kiribati3.32%96.47%3.85%95.88%
Kenya3.21%88.92%3.43%90.67%
Eritrea2.1%93.03%2.57%90.94%
Western Sahara1.37%98.57%1.6%98.35%
showing: 227 rows

Which country is the biggest market for iPhone?

North Korea has the greatest market percentage for iPhones, with 99.49%. Monaco ranks second globally with 69.42% of its market share dedicated to iPhones.

Frequently Asked Questions

Sources