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Social Media Users by Country 2023

Many people would be surprised to know how many people use social media. It is estimated today that at least half the world, or 3.9 billion people use social media.

This is an 11 percent increase from 2019 and a significant increase from 2015 when the answer was 2.07 billion people. The average growth rate for social media is expected to grow at 3.9 percent to 2025.

Country
Users đź”˝
China1B
India467M
United States246M
Indonesia167M
Brazil152.4M
Russia106M
Mexico94M
Japan92M
Philippines84.5M
Pakistan71.7M

Social Media Growth Statistics

The pattern of social media growth has been steady. In 2015 there were 2.078 billion people on social media. By 2016, there were 2.307 billion people with a 21 percent growth rate.

In 2018, social media saw a 9 percent growth rate with 3.196 billion people signed up. That growth rate stayed steady through 2020 when there were 3.960 billion people on social media.

A natural question when you are wondering how many people use social media is, what platforms are they using? Facebook is still the winner here.

Facebook Wins on Social Media

When it comes to learning how many people use social media and why, Facebook might have the answer. Since the inception of social media, Facebook has been the clear winner, and that remains today. Facebook is the number one preferred social media platform, and LinkedIn is the second favorite. Overall, the average person spends 135 minutes a day on social media, and Facebook gets most of that time.

Today, Facebook has over 2.85 million users. That does not take into account the number of people with multiple accounts. When it comes to Facebook, most people either love it or hate it. Still, it holds the majority of the number of users.

In 2012, Facebook was home to 54 percent of social media users worldwide, LinkedIn was home to over 16 percent, and Twitter had 13 percent of the world's social media users.

By 2021, Facebook had 69 percent of the world's social media users, Instagram had 40 percent of the world's social media users, LinkedIn had 28 percent, and Twitter had 23 percent.

Social Media Platforms by Region

When you are learning how many people use social media, region data turns some interesting results. The number of people on social media grew by 9.2 percent between 2019 and 2020. Europe saw the slowest growth here at 4.9 percent while Asia saw the most at 16.98 percent. Asia is home to the most social media users in the world.

Asia has 16.98 percent of the world's social media population. Africa is second there, with 13.92 percent of the world's social media population. South America is home to 8 percent of the world's social media population. North America is home to 6.96 percent of the world's social media population. Australia is home to 4.9 percent of the world's social media population.

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Country
Users
China1B
India467M
United States246M
Indonesia167M
Brazil152.4M
Russia106M
Mexico94M
Japan92M
Philippines84.5M
Pakistan71.7M
Germany70.9M
Vietnam70M
Turkey62.5M
United Kingdom57.1M
Thailand52.3M
France52.1M
Iran48M
South Korea47.6M
Egypt46.3M
Bangladesh44.7M
Italy43.9M
Spain40.7M
Colombia38.5M
Argentina36.4M
Canada33.1M
Nigeria31.6M
Saudi Arabia29.1M
Poland27.5M
Malaysia26.8M
Ukraine26.7M
South Africa25.8M
Iraq25.5M
Peru25.1M
Algeria23.9M
Morocco21.3M
Australia21.3M
Taiwan20.2M
Chile16.6M
Netherlands15.5M
Myanmar15M
Latvia14.8M
Venezuela14.6M
Romania13.5M
Ecuador13.3M
Nepal12.6M
Kazakhstan11.8M
Cambodia10.9M
Kenya10.6M
United Arab Emirates10M
Belgium9.4M
Guatemala8.7M
Sweden8.7M
Czech Republic8.1M
Portugal8.1M
Bolivia7.5M
Greece7.5M
Hungary7.4M
Dominican Republic7.4M
Austria7.3M
Switzerland7.3M
Tunisia7.2M
Sri Lanka7.2M
Israel7.1M
Hong Kong6.7M
Cuba6.7M
Jordan6.6M
Ghana6.6M
Ethiopia6.4M
Ivory Coast6.4M
Libya5.7M
Uzbekistan5.3M
Singapore5.1M
Serbia5M
Denmark4.9M
Lebanon4.9M
DR Congo4.9M
Tanzania4.9M
Finland4.6M
Norway4.6M
Paraguay4.5M
Bulgaria4.4M
Honduras4.4M
Belarus4.3M
New Zealand4.2M
Oman4.2M
Slovakia4.2M
Azerbaijan4.2M
Ireland4M
El Salvador4M
Cameroon3.9M
Costa Rica3.8M
Angola3.7M
Kuwait3.6M
Nicaragua3.5M
Laos3.4M
Afghanistan3.1M
Yemen3M
Senegal3M
Georgia3M
Madagascar3M
Palestine3M
Croatia2.9M
Panama2.9M
Uruguay2.8M
Kyrgyzstan2.8M
Zambia2.7M
Qatar2.6M
Mozambique2.5M
Mongolia2.5M
Puerto Rico2.2M
Armenia2.2M
Lithuania2.1M
Haiti2.1M
Uganda2M
Burkina Faso2M
Bosnia and Herzegovina2M
Somalia1.9M
Guinea1.9M
Mali1.7M
Slovenia1.6M
Moldova1.6M
Albania1.6M
Zimbabwe1.5M
Bahrain1.5M
Jamaica1.4M
Benin1.3M
North Macedonia1.2M
Tajikistan1.1M
Botswana1.1M
Trinidad and Tobago1.1M
Cyprus1.1M
Estonia1.1M
Mauritius875K
Papua New Guinea872.9K
Mauritania822.6K
Rwanda800.7K
Malawi783.8K
Sierra Leone779.8K
Togo775.6K
Republic of the Congo763.3K
Solomon Islands732.3K
Namibia729.2K
Burundi714.7K
Gabon680.4K
Liberia642.1K
Reunion578.4K
Fiji551K
Brunei516.5K
Chad491.7K
Lesotho489.5K
Bhutan475.3K
Montenegro472.7K
South Sudan470.4K
Niger467.9K
Gambia461K
Guyana460.4K
Malta421.3K
Luxembourg404.4K
Macau386.4K
Maldives372.4K
Suriname356.9K
Timor Leste354.6K
Eswatini335.9K
Western Sahara333.4K
Iceland308.6K
Cape Verde288.1K
Bahamas277.9K
Belize251.7K
Guinea Bissau241.2K
Guadeloupe240.5K
Barbados211.1K
Martinique209.2K
French Polynesia189.7K
Comoros187.4K
New Caledonia181.1K
Turkmenistan180.4K
Guam141.3K
French Guiana122.2K
Central African Republic117K
Samoa111.6K
Curacao108K
Saint Lucia107.5K
Equatorial Guinea101.1K
Djibouti94.1K
Vanuatu92.4K
Aruba91.5K
Mayotte79K
Grenada78.4K
Saint Vincent and the Grenadines73K
Antigua and Barbuda72.7K
Sao Tome and Principe69.5K
Seychelles67K
Tonga64.3K
Isle of Man63.8K
Cayman Islands60.8K
Andorra51.3K
Kiribati45.2K
Bermuda45K
Faroe Islands42.9K
Greenland41.6K
Saint Kitts and Nevis40.5K
Dominica40.1K
Micronesia37K
Turks and Caicos Islands35.7K
Northern Mariana Islands34.7K
Sint Maarten31.8K
United States Virgin Islands30.3K
American Samoa29.9K
Gibraltar26.6K
Marshall Islands20.4K
Palau14.9K
Saint Martin14.8K
Liechtenstein14.1K
Monaco13.1K
San Marino12.7K
Anguilla10.7K
Cook Islands10.6K
Eritrea10K
Nauru8.3K
Wallis and Futuna5.8K
Tuvalu5.7K
Saint Pierre and Miquelon4.5K
Saint Barthelemy3K
Falkland Islands2.8K
Montserrat2.5K
Niue1.2K
Tokelau500
showing: 227 rows

Which country has the most social media users?

China tops the world in social media users, with one billion people using various platforms.

Frequently Asked Questions

Sources